Google Ads and better pricing per click with a new feature
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Google Ads is introducing bid simulator support for the ROAS (return on spend) target bidding strategy, as well as a new budget simulator. This marks the first time that bid simulator support is available for a Smart Bidding campaign. Previously, bid simulators were only available for campaigns that used manual bidding or target CPA.
Bidding simulators help advertisers understand their potential performance on different ad levels. The ROAS Target Bidding Simulator displays the relationship between your return target and key campaign metrics. Using this tool, advertisers can see how a higher target impacts their campaign performance.
The bid simulator will use data from auctions over the past seven days to show what would have happened with a higher target assuming everything else remained the same. Similar to how the Bid Simulator works, the new Google Ads Budget Simulator will show how changes in budget can impact performance. This tool will allow advertisers to find their ideal budget allocations across campaigns.
Similar to how the Bid Simulator works, the new Google Ads Budget Simulator will show how budget changes can impact performance, and this tool will allow advertisers to find their ideal budget allocations across campaigns. #Google News #Google Ads #Google
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