Snapchat intends to compete with Facebook in advertising with this solution
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Snapchat seeks to sell more ads and increase the reach and results that advertisers get from its advertising platform. Therefore, it recently confirmed that it is working on the Snap Audience Network platform, which will allow app publishers, and perhaps also mobile website owners, to insert its ads and share profits with them. The ad platform, called Snap Audience Network, is similar to Facebook's Audience network, which has been around since 2014.
App developers who sign up for the program will insert full-screen vertical video ads into their apps, and there may be various other ad units. It is known that the Snapchat application has lost 5 million active users over the past months, and currently remains stable at 187 million active users, and with the lack of growth in the user base, revenue growth will be very limited. If the platform succeeds in showing ads to more people, it should make the Snap brand more attractive to advertisers.
The company is currently asking developers to apply to join the network ahead of its launch later this year. For developers, this is an opportunity to benefit from the American company’s experience in the field of vertical advertising and display it on mobile. Snap explained that its developer partners cannot access personal data from people who use Snapchat, in clear contradiction to how Facebook's policies have worked over the years.
Snapchat usernames are shared when someone links their account to another app but nothing else, such as an email or phone number, the American company claims. Targeted ads, especially when they appear on apps you don't own, usually require some type of personal information. If Snap doesn't share data with its advertising partners, those advertising partners will have to share the data back to Snapchat so it knows who your target audience is.
This step comes from the American company to significantly compete with Facebook in the field of digital advertising and the desire to be among the largest companies in this field. #Snapchat Ads #Snapchat #Facebook
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