Replacing the Keyword Tool with Google Keyword Planner – SEO

Contents of the topic: Toggle about the keyword tool in Google: What is the keyword planner: 

About the Google Keyword Tool: 

This tool is considered the most important of all for people interested in search engine optimization, as it helps to know the most searched words on the web in addition to detailing the searches for each of the words targeted by the site or the SEO developer. In light of the continuous development by Google, it sent a notification some time ago containing news about changing the keyword tool with a new tool that it called: Keyword Planner. What is the Keyword Planner? The new Keyword Planner in Google AdWords is an integrated workshop that helps create new ads and campaigns in the network and also helps develop the current campaigns we have.

This tool also enables you to get new ideas for keywords as well as ad groups. It also contains a smart prediction feature for the rate of appearance of your ads for specific keywords, and even creates a new keyword list by doubling several lists of keywords together. In addition to many new features that we will talk about later. The new tool is designed to suit everyone, whether those with experience or beginners in the world of search words, advertising, and creating campaigns on the Internet. They will be able to use this tool simply, and today we will expand by explaining several points that will include: The most important advantages of using the Keyword Planner How can I use the Keyword Planner to search for keywords How can I use the Keyword Planner tool to estimate the number of expected visits and also save it to my account

The most important advantages of using the Keyword Planner: The new Keyword Planner makes the process of creating advertising campaigns and searching for words more efficient than before. It is characterized by: Keyword research: Searching for new keywords has become more accurate, more complex, and more extensive than before, as you can now search according to phrases related to the product or service, the landing page, or different product categories, which makes using this performance more professional and specific to the goal. Get historical statistics and traffic estimates: Using the new tool will help you get estimates, such as estimated clicks to compare against a budget and a specific bid.

These estimates can help guide your decision about which bids and budgets to set. How can I use Keyword Planner to research keywords: Find ideas for keywords and ad groups:

It helps you expand your search for keywords for new campaigns or ones you have previously done. Entering or uploading keywords: You can import keywords from external files and also export them to CVS format files.

Duplicate Keyword Lists :   Save time manually combining keywords by doubling two or more keyword lists.

How to use Keyword Planner to get ratings

Number of visits and saving keywords in your account: Estimating the number of visits helps you know and determine your budget and helps you have more comprehensive control over the level of the campaigns you have created. It is an extremely important feature for advertisers on the Google network. Now we will mention some of the changes and differences in the new tool: Google mentioned on its official website a statement that included: The external keyword tool is also no longer available.

If you want to get keyword ideas using Keyword Planner, make sure you're signed in to your AdWords account. Google also mentioned in its statement the most important differences that users of the old keyword tool will notice, including: The lack of match type data for the search volume The lack of device targeting Other changes in the data columns Local monthly searches and global monthly searches:  

These two columns have been replaced with the “Average Monthly Searches” column. Ad Frequency Rate: This column is replaced by a new column called Ad Impression Rate.

Google Search Network: This column has been replaced with the Network option under Targeting Settings. Search Percentage: This column has been terminated.

Approximate CPC (Search): This column has been replaced with the “Average CPC” column. Local Search Trends: This column does not appear in the Keyword Planner interface. However, you can still get search volume indicators by hovering over the icon in the “Average Monthly Searches” column.

Extract from web page:   This column has been removed from the Keyword Planner interface. However, you will still be able to get the web page where your keyword idea came from when you download statistics for previous periods from Keyword Planner.

More explanatory lessons will be provided on the best ways to use the new options available in this tool. If you want a detailed explanation of any point of this tool, do not hesitate to leave a comment explaining that point, and I hope that what you got from this article will be of benefit. #GoogleAdWords #How to use Keyword Planner #What is Keyword Planner #Keyword Planner