So..you think SEO has changed?

We have often heard recently, in the words of Arab experts or even foreign experts, that “SEO has died.” The idea arose that search engines, especially Google, began to adopt algorithms that look at the site simply and comprehensively, away from the complexities of SEO and the complex methods of working with it.

Yes, it may be somewhat logical, but I do not agree with this statement, not only for myself. Many SEO experts around the world do not agree that SEO has ended. On the contrary, today we are within a very strong rise of all forms of search engine optimization at all levels, and SEO today is at its peak. Follow the article with us carefully, and in the end, I am interested in seeing your contributions with us. SEO is still the main factor  

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E-Marketing - No company today can reach the top ranks in searching and selling products without consulting SEO experts to work with them.

Topic Contents Toggle Common activities in SEO campaigns

- SEO Campaign Search for a keyword Structure / format of internal links Continuous performance analysis - Building backlinks and content marketing - Content Marketing What has changed in SEO? Common activities in SEO campaigns - SEO Campaign The basic factors in SEO are still present and are also important if done correctly, and will still produce positive results. Here is a list of search ranking factors that have not changed much, but this list does not necessarily include everything.

Search for a keyword. Internal link structure.

On Page Optimization Best Practices.

Improve photos and videos. Continuous performance analysis. Subscribe to electronic marketing analysis channels (for commercial websites only).

Identify and fix technical errors such as: Duplicate content Duplicate titles Flash/AJAX/JavaScript Tags Schema.org Sitemap – XML Sitemaps This list cannot be complete without (backlink building) I know that there may be some people who disagree with me and tell me that the effectiveness of link building has changed dramatically. I hope you will follow the rest of the article and then judge that. None of these factors in the previous list have changed radically over the past three years in a way that makes us conclude that SEO has really changed.

Yes. Of course, there is less information given to us about recent updates (thanks, Google), and there are changes in how search engines deal with technical errors and problems related to several factors such as canonical tags, rel=alternate syntax, and schema tags. This was just for name, and in fact there is no significant difference that could create a gap in belief in the change in SEO techniques and tactics.

Moving away from the tactics used, the hope here still relates to the extent of understanding search engine techniques and understanding how search engines work. Then we will be able to create our own tactic to raise the ranking of our sites or clients’ sites in search results, and this will be after a lot of research that the expert in the field of SEO must constantly conduct to ensure that his techniques work well.

Keyword Research Nothing really has changed here, except the tactics of how you go about understanding which word was used by visitors and how your audience thinks about ways to reach your company, product, or even your site content. We can say that the process of keyword/keyword research is still a related and related practice in modeling human behavior and understanding how people can use language to search in their own way to search for a specific product or topic. Only the data sources have changed a little, and people are becoming more aware of the importance of long tail keywords.

Structure/format of internal links Within the context of our topic on search results ranking factors, there are those who say that PageRank is dead and is no longer the same as it used to be. I now invite you to try placing a link in the first search result without internal/external links to it and we will see how your site will fare. I'm not talking about the PageRank standard that you measure on external sites, but what I'm really talking about is its importance 

Internal links  

Which go beyond the page ranking and which are placed in a systematic manner and each one is linked to the other. This is what I meant when I said that the importance of page rank still exists and affects the ranking directly. Yes..

I have changed  

Strategy for calculating backlinks. A few years ago, Google and other search engines began not to count links bearing the NoFollow tag, and after that Google began to pay little attention to these links based on their location. Thus, what always changes is the method of calculating these algorithms, but in reality they still remain and have a lot of influence on the importance and strength of the site’s links and content. Continuous Performance Analysis – Performance Analysis SEO experts were greatly affected in the recent update by the search keywords “not provided” or what is known globally as keyword not provided. We are no longer able to know the strength of the SEO procedures followed on our sites, nor even the targeted words, only a few of them, but we must be aware that SEO performance goals still exist and we can classify them as follows: Determine the country from your site’s performance in search engines. Compare this performance with your site's performance at a previous time to see how much your site has improved in this period.

Identify and try to optimize low-performing pages. Identify the technical problems that may cause you to decline in performance. You can build an SEO to-do list to help you get through this stage.

Identify the factors that you relied on previously, choose the best and most useful ones for the site, and repeat them, for example (building links through content marketing). All of these activities are still as important today as they ever were, albeit more difficult due to the lack of referral data for search terms. Backlink Building and Content Marketing I always hear people say that the Penguin algorithm changed SEO forever.

I do not agree with this statement. What this algorithm did was that it allowed people to build backlinks, but it forced them to take into account and respect the general SEO laws in this process, so the noose became tight on all publishers of spam links. Building backlinks and content marketing To benefit from incoming backlinks, they had to be from high-quality content, but this matter was not taken into account by many SEO experts around the world, as they relied on rapid link building on sites with bad content or even low-quality content, when it came 

The Penguin algorithm update cleaned all those worthless links with poor content that should not have been counted in the first place. In my opinion, this is not considered a radical change in SEO, but rather an aid in reaching better quality content and a breather for publishers of annoying content on the Internet. Content marketing is expensive and requires sufficient time. It requires a vision for your business, as well as your own marketing plan, and this plan needs to be integrated and supported with other digital marketing channels such as PPC and social media to increase its effectiveness.

Because it is difficult to measure the return on investment in links/links, this makes it a secondary option for many marketers who cannot explain the value of those activities and links to people who do not know the value of it in SEO and have not yet built high-quality content to use in this process of marketing, brand development, thought leadership, and customer acquisition. Content Marketing: is an excellent example of how SEO best practices can be integrated across all other digital marketing channels.

In the early days, before social media became a big part of internet and digital marketing, aligning your SEO with your PPC program was crucial. And still. Understanding the keywords you target, what keywords get you conversions from search engines, the correct language in writing texts and dialogue, and applying what you have learned will lead you to your goal.

After social networks have become a new style in electronic marketing, and by mixing them with the best practices in search optimization (SEO), we arrive at an integrated and extremely important marketing and payment system. Aside from social media content marketing earning the site high-quality backlinks, this would also support the blog or company and also get a good reputation in search engines and organically. Therefore, we must pay attention to this new performance and not neglect its importance.

In light of the talk about content, and as is customary for me to sing a little about the importance of content at this time, Google began applying the quality standard to all articles and it became the No. 1 SEO standard in the year 2014. Given this, I recently wrote detailed articles about the importance of content in the coming year and how we can blog for the visitor to attract the love of search engines.

Many things have changed regarding content, and poor content has become completely unacceptable on corporate websites and blogs. What has changed in SEO? If we look at the activities that we mentioned above, we notice that nothing has changed. Rather, what has changed is the method and tactic of calculating variables in the algorithm and nothing more. In general, we find that the new influence of algorithms on search always targets publishers of bad content and improves the performance of results for the better. Therefore, we must rely on useful and good content of our own in order to avoid these updates.

This is my brief view of the changes that have occurred in the past years. I hope that I have benefited, through these words, even a small portion of Arab entrepreneurs and website owners. My best regards to you, and I hope to preserve the site’s rights when trying to transfer any part of this article in order to preserve the quality and credibility of Arabic research. #Content Marketing #SEO