Has companies' income been affected after adopting AMP pages?
By Admin
In today's article, we continue the series of many articles in which we talked about AMP technology, or accelerated web pages. We had discussed in previous articles how to build these pages and explained their principle and how they work. Today we are following with you in the same context, but we will monitor the extent of major companies' satisfaction with this technology. The monitoring will be from a purely material perspective, as we will monitor the extent to which companies' income is affected after they move to using AMP pages. The companies' reactions to this issue varied. I start first with the companies that liked AMP pages, including CNN and the Washington Post. These companies announced that their income did not change or decline at all after adopting AMP pages. On the other hand, the Wall Street Journal announced that it was frustrated with this new technology, as its profits fell by half after it moved to AMP technology.
It should be noted that what is meant here is the financial return that is meant here, the return of these companies from the advertisements published on their sites, as the standards for AMP pages allow the publisher to use limited types of content on his page, which limits his ability to publish advertisements in the way he desires. Can the previous decline in profits be considered caused by AMP pages? Or is it due to the inability of these companies to design ads that are compatible with AMP pages and at the same time able to achieve high profits? The other matter is the ambiguity surrounding the issue of adopting AMP as a ranking factor in search results on mobile, as there are two things that contradict each other: The first is Google’s statement that AMP pages are not a ranking factor in search results, but on the other hand, we all know that page loading speed is a ranking factor in Google. Did you know, dear reader, that the AMP page loading speed is four times higher than the regular page loading speed?
So how will Google act in this case? Will AMP pages top the rankings for being fast regardless of whether they use AMP technology? A question that arises strongly in the world of SEO and may be a reason for companies adopting AMP pages despite the decline in their financial income.
#GoogleSEOtag #GoogleSEO #SEO
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