Long article about SEO

The abbreviation SEO stands for “search engine optimization” or “search engine optimization.” Deciding to hire an SEO is a big decision that will likely improve your site and save you time, but it may also carry the risk of damaging your site and reputation. Investigate and carefully examine the potential benefits as well as the potential harms that any irresponsible SEO could bring to your site.

There are many SEOs and other agencies and consultants who can provide useful services to website owners, including: Reviewing site content or structure Providing technical advice on website development, such as hosting, redirects, error pages, and use of JavaScript Content development Managing online business development campaigns Keyword auditing SEO training Providing expertise in specific markets and geographic areas Remember that the Google search results page contains organic search results and often paid ads (known as “sponsored links”). Also. Advertising through Google will not have any effect on your site's presence in search results. Google never accepts any money to include or rank sites in search results, and there is no cost to appear in organic search results.

Before starting your search for an SEO, it is best to train yourself to become an educated client who is familiar with how search engines work. So we recommend you start here: Google Webmaster Guidelines Google 101: How Google Crawls, Indexes, and Displays Websites If you're considering hiring SEO, it's best to get started as soon as possible. A good time to use SEO is when you are redesigning a site or planning to start a new site.

This way, you and your SEO can ensure a search engine-friendly website design from the beginning. However, a good SEO can also help you improve an existing site. Here are some useful questions to ask any SEO: Can you show me some examples of your previous work and tell me some success stories?

Do you follow Google's Webmaster Guidelines? Do you offer any online marketing services or advice to support your organic search business? What results do you expect, and what is the timeframe?

How do you measure success? What is your experience in the field in which I work?

What is your experience regarding my country/city?

What is your experience in developing international websites? What are the most important SEO methods that you follow?

How long have you been working in this activity?

How can I contact you? Will you keep me updated on all the changes you make to my site, and provide me with detailed information about the recommendations and why? Despite the ability of SEO to provide valuable services to clients, there are some unethical SEOs who have painted this field a shameful image through their excessive marketing efforts and dishonest attempts to manipulate search engine results in an unbiased manner.

Practices that violate our guidelines may cause your site's placement in Google to change negatively, or even cause your site to be removed from the index. Here are some things to keep in mind: Be wary of SEO companies, web consultants or agencies that send you emails without warning. Surprisingly, we also receive unwanted messages of this type: 

“Dear google.com, I visited your website and noticed that you are not listed in most major search engines and directories...” Be as wary of unsolicited emails about search engines as you would of “overnight fat burner” diet pills or requests for help transferring money from deposed dictators. No one can guarantee that any site will be given the top spot in Google results. Be wary of SEOs that claim to guarantee rankings, claim to have a “special relationship” with Google, or advertise “priority submission” in Google results. There is no priority submission for Google.

The only way to actually submit a site to Google directly is to submit through the page  Add URL  

Or by sending 

Sitemap   And you can do it yourself at no cost whatsoever. Be careful if the sending company is reserved or does not clearly explain what they intend to do.

Ask for explanations if anything is unclear. If SEOs are creating deceptive or misleading content on your behalf, such as doorway pages or “low value” domains, your entire site may be removed from Google's index. Finally, you are responsible for the actions of any companies you use, so it's best to be sure you're fully aware of how they intend to "help" you. If an SEO has FTP access to a server, they should be prepared to explain all the changes they make to your site.

You should never create a link to SEO. Avoid SEOs that talk about the power of “free-for-all” links, tricks to increase link popularity, or send your site to thousands of search engines. These activities are all completely useless and do not affect your ranking in the results of the major search engines — at least, they cannot influence your ranking in a way that you would see as positive. Choose wisely.

When you consider dealing with any SEO company, you may first need to do some research in this area. Google is, of course, one of the most prominent ways to do this. You should also investigate some of the cautionary tales that have appeared in the press, including this article about one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html . Although Google does not provide reviews on specific companies, we have come across companies that call themselves SEOs and follow practices that clearly go beyond the scope of acceptable professional behavior.

So be careful. Make sure you understand where your money is going. While Google never sells better search rankings, many other search engines include pay-per-click or pay-per-inclusion results with their regular web search results. Some SEOs promise to raise your site's ranking in search engines, but put your site in the ads section instead of the search results.

There are even a few SEOs that change their quote on the fly to give you the illusion that they “control” other search engines and are able to position themselves in the position of your choosing. However, this trick did not work with Google; Their ads are clearly labeled and separate from our search results, but be sure to ask the SEO company you're considering about permanent inclusion fees and temporary advertising fees. What are the most common types of abuse a website owner might face?

A common type of phishing is the creation of “shadow” domains that pass users to a site using deceptive redirects. These shadow domains are often owned by SEOs who claim to be working on behalf of the client. However, when your relationship goes sour, this company may redirect the domain to a different site or even to a competing domain.

If this happens, the client will have paid money to develop a competing site that is wholly owned by the SEO company. Another illegal practice is placing keyword-loaded “doorway” pages somewhere on a client’s site. The SEO promises that this will make the page more relevant to more search queries.

This is a lie in itself. Individual pages are rarely relevant for a large number of keywords. But the most insidious thing is that these doorway pages often contain hidden links to other SEO clients as well. These portal pages pull a site's link popularity and direct it to the SEO and other clients, which may lead to the inclusion of sites with objectionable or illegal content.

What other things should I watch out for? There are some warning signs that may show that you are dealing with a fraudulent SEO. These signs are too numerous to be collected in a comprehensive list, so if you have any doubts, you should trust your innate sense.

Whatever the case may be, do not hesitate to leave an SEO company if it: Owns shadow domains that place links to other clients on portal pages Offers to sell keywords in the address bar Doesn't distinguish between actual search results and ads that appear on search results pages Guarantees you a certain ranking, but by using vague phrases with long keywords that you can get without effort Operates multiple aliases or falsifies information in the WHOIS site Gets visits from “fake” search engines or software Spyware or malware has domains removed from Google's index or is itself not listed in Google #GoogleSEOtag #SEO