The dangers of using forced windows in website marketing

Here and in this article, we will delve into a very important topic, which many website owners and project owners may not realize, which is the dangers of forced paid visits to the website’s development. In fact, forced paid visits are considered one of the most common risks that lead to the collapse of the website, especially in the long run, and especially in the case of relying on them completely. As for the definition of forced visits here, they are those visits that come through forced openings, or forced windows to the site to which visits are to be sent, when the user visits other unrelated sites. This phenomenon has begun to spread widely, especially since the cost of this method is almost very low, compared to AdWords and paid ads on Facebook. Consequently, this method has attracted many website owners, as many companies provide this service to almost any website in exchange for a small return, and since the main goal of opening a website is to attract visits, many website owners may consider this method as an ideal, convenient and quick way to do this work.

But to be fair, this method has its advantages, and one of its advantages is improving the site’s ranking according to Alexa, if you are one of those obsessed with improving this number. As for its disadvantages, they focus on the following points: First: Raising the bounce rate. The bounce rate on the website or the exit rate from the website is known as the rate of visitors who enter the website and leave it immediately without browsing other pages on the website. One of the most dangerous things that this method causes in attracting visitors is raising the bounce rate on the website, as the bounce rate may reach

The bounce rate of paid visits reaches 99%, and therefore this has a significant impact on the overall bounce rate of the website, especially if it brings a number of visitors greater than the number of natural visitors to the site. Second: The inaccuracy of the analysis. You may find that there is a large difference between the number of visitors sent to your site from the company providing the service, and the number of real visitors according to Google Analytics, due to the great speed in leaving the forced window or the forced opening by the user, as this data does not reach Google Analytics. Third: Impact on the reputation of the site or the company that created it. The method of forced openings is one of the many methods of forced marketing, and this method has many disadvantages, the most important of which is alienating the consumer from a specific company’s product, or even from the company as a whole, because of the inconvenience it causes while browsing the Internet.

Fourth: The absence of any kind of targeting in marketing. This method is largely devoid of targeting in marketing, as many companies offer this service based on geographical targeting only, without considering the user’s interests, previous experiences, etc., of these things that are used to determine the expected customer. As for the difference between the previously mentioned paid visits and the paid visits on Google and Facebook, there is a very big difference due to Google and Facebook relying on a distinct targeting method through which you can show your ad to those interested only and thus save a lot of money. This is in addition to the fact that marketing through Google or Facebook does not cause the inconvenience caused by the previous method of marketing, as it is only a few square centimeters on the edges of the screen that appear based on the user’s interests and thus may constitute the appropriate solution to a problem that the user may suffer from in his professional life. Resulting in an excellent bounce rate.

As for natural visits that come through search engine optimization (SEO), they are considered one of the most important, useful and sustainable types of visits in the long term. They represent spontaneous visits by users based on the user’s decision without forcing or opening forced windows or even the appearance of any advertisement for the website. Rather, the main reason for the visit is the user’s decision that he may find the solution to his problem or the information he is looking for on this site.