Details about the AdSense for video and games policy

Peace be upon you. AdSense in video and games has often been talked about, and here we are talking programmatically. Today we will discuss the policies for advertising in games and video and talk about their details. The AdSense for video and games program allows publishers who own interactive content the ability to profit by using appropriate and non-intrusive ad placements from the vast network of Google advertisers. If you want to include Google ads within your interactive media content, you will need to adhere to the following: General AdSense Program Policies.

All policies listed below. Topic contents Toggle Space requirements Content requirements Content descriptions and metadata Ad and video player behavior Displayed ads Ad combination guidelines Ad format guidelines AdSense for video policies AdSense for games policies Display full ads as video ads The difference between an ad and a game must be made clear so that users are not confused Use a loading bar and countdown timer Place AdSense for content (AFC) ads on game launch pages Example of acceptable implementation: Example of unacceptable implementation: Space requirements To order and serve Google ads, you must Flash players meet the following basic requirements: Players must always maintain a 4:3 or 16:9 aspect ratio. Ads that appear over the video surface must be at least 450 x 50 pixels.

For more information, please see  Allowed sizes for overlay ads. Video ads must be at least 200 x 200 pixels in size, whichever is larger.

Content requirements Publishers using AdSense for interactive media ads (IMA) can only place Google ads on content that adheres to our content guidelines. We will explain some of these guidelines below.

Please see our  General AdSense Program Policies for a complete list of content guidelines.

Note that all pages running AdSense ads must also adhere to our content guidelines. If the player/game is capable of being embedded, you will be responsible for ensuring that the pages on which the content will be displayed adhere to the Program Policies. If you cannot meet this requirement, we recommend that you do not request ads in embedded players/games on sites where you cannot control the content they display.

Content and sites displaying Google ads must not contain: Pornographic, mature or adult content. Any other content that is illegal, encourages illegal activity, or violates the legal rights of others.

Content that contains violence, racial intolerance, or bias against any individual, group, or organization. Content protected by copyright law, unless the publisher has the necessary legal rights to display that content. Please see our DMCA Policy  

For more information. Content Descriptions and Metadata All content monetized through Google IMA must provide accurate, high-quality metadata or descriptive URL.

All parameters – which are sent to Google at the time of ad request – must be accurate. Ad Behavior and Video Player The code delivered to you through the AdSense program may not be modified, nor may the typical behavior, targeting or delivery of ads be manipulated in any way not expressly permitted by Google. If an ad is requested and served, the ad must always display, unless the user leaves the content.

Ads may not be programmatically embedded in the game environment or streaming content. No banner or image in ads may be used as the template background for the video player. Your video/game player must accommodate all appropriate types of user interaction with Google Ads.

For example, all clickable links within an ad must remain clickable. Publishers may not hide, obscure or remove any elements in the ad unit under any circumstances. Conversely, ads must not be placed too close to the game/video player controls (play, pause, volume, etc.) and must not obscure the controls in any way.

If the video/game player automatically launches when the page loads, you need to place the player/game above the fold (1024 x 768 pixels from the top-right corner of the page). Publishers may not modify the implementation of video ad units so that they are muted by default. Video playlists or loops set to play automatically may only show video ads every fifth video played.

The player must pause and replay content when a user clicks on a Google ad. Content must be played or unpaused by the user after clicking on the ad, and must not resume automatically. Display Ads AdSense offers several ad formats, and we encourage publishers to try a variety of placements in the video player, provided they adhere to the policies below.

Please note that these policies also apply to any third-party ads you choose to display in triggers with Google Ads. Ad Combination Guidelines Only one ad may be displayed in the player at any given time. Once an ad has been requested, it must run until:

The ad itself has finished running (in the case of video ads). Content video ends (in the case of overlay ads). 10 to 15 seconds (in case of full ads).

The user skips or closes the ad. The user navigates away from the content. Ad format guidelines for ads that appear on top of the video:

Overlay ads can start at any time within your video stream, but we recommend starting them within ten seconds. At least 15 seconds of display time must be allocated to the ad.

Video ads:

Pre-roll, mid-roll, and post-roll video ads must continue to exist in the player/game until the ad has finished playing. The ad can replay at the same volume as the content, but is not muted by default.

Accompanying ads:

Publishers should place AdSense for video companion ads close to their corresponding videos so that users can easily relate to them. AdSense for video policies Video content must adhere to the following minimum length requirements: The content must be 30 seconds or longer to display ads that appear over the video. The content clip must be 15 seconds or longer to show full ads.

The content clip must be one minute or more in length to show a single video ad. To show more than one video ad in a content segment, you must provide an additional two minutes of content to show each additional video ad. AdSense for Games Program Policies AdSense for Games is a powerful product that puts you in control of user experiences.

This qualifies you for many new opportunities, but you must implement ads with the utmost precision in order to achieve a balance between profits and achieving a good user experience. This guide aims to familiarize you with AdSense for games integration policies. You'll learn how to deliver ads in a way that helps optimize your revenue while avoiding accidental clicks, which helps keep your account in good health.

In fact, invalid clicks will result in deductions from your earnings and may even result in account termination. Showing full ads as video ads This means that you're showing the full ad as a time limit and without a skip button. Display these ads for a period of no less than 10 seconds and no more than 15 seconds in order to give the user an opportunity to think about the advertiser's advertising message before starting the game.

It should be noted that displaying ads for less than 10 seconds will not give the user any time to concentrate, and increasing the display duration longer than necessary can cause confusion for the user. Don't forget to completely remove the ad and unload the IMA SDK when you're done with ads and ready to launch the game. The difference between an ad and a game must be made clear so that there is no confusion for the user, meaning that the user must be aware that he is watching a Google ad. We have found that the user is being deceived by ads that resemble games and thus this may cause the user to click on the ad by mistake.

It is recommended to include large text with a high degree of contrast at the top of the ad unit so that the user knows that they are watching an ad and that the game they prefer will start after the ad has finished playing. Use a loading bar and countdown timer Remember that not all users need to speak the same language that your site is written in, so be sure to include a clear visual indicator that the game is still loading while the ad is running. We recommend using a large loading bar with a large degree of variation and also using a countdown timer.

Including a skip button as an alternative to hiding the ad generally increases the number of accidental clicks, so it is recommended to hide the ad after 10-15 seconds rather than providing users with a way to skip the ad. If you decide to include a skip button, please make sure it is far enough away from the ad itself so that the user does not accidentally click on the ad. Place AdSense for Content (AFC) ads on game launch pages As a general guideline, a user who doesn't speak the language of your page should be able to navigate from the game launch page to the actual game without accidentally clicking on ads.

In particular, this policy aims to identify two examples of AdSense for Content (AFC) implementation on game pages that confuse the user and expose them to unintended clicks. Please visit the AdSense Help Center for a complete description of AdSense for content (AFC) ad placement policies.  

AdSense for Games (AFG) policies  

For more information. Please keep in mind that this policy also applies to advertising execution using the  DoubleClick Ad Exchange .

Failure to follow the policies below will result in invalid click activity which ultimately reduces publisher revenue. Invalid click activity lowers advertisers' conversion rates, which in turn reduces the amount advertisers are willing to bid for their ads to appear on your page.

This is known as 

Smart pricing. Invalid activity will also reduce the estimated revenue at the end of the month. Interstitial pages Game launch buttons must not display interstitial pages subject to AdSense for content modules that do not include clear links to play games.

More generally, links intended to take the user down the game path should not trick the user into clicking on AdSense ads. Please visit our Help Center for more information about placing AdSense ads on interstitial pages.

Inconspicuous operation buttons Game operation buttons should be clickable and clearly located. Placing an image of the game in addition to text reduces user confusion and accidental clicks. Ad units should not be placed closer than necessary around game launch links.

Please visit our Help Center to view the full policy on  Deceptive AdSense Implementation . Example of acceptable implementation: Example of unacceptable implementation: #GoogleAdSense #GooglePolicies #Ad placement in video