Hint: The AI-Powered Home Management Assistant with Martha Stewart's Touch

When Artificial Intelligence Meets the Art of Home Management

Managing a home is no longer just a repetitive daily chore — it has become a genuine opportunity to leverage artificial intelligence and simplify the lives of millions of homeowners. With that vision in mind, the startup Hint has launched a new app that combines the power of AI with decades of expertise in home and hospitality, featuring the direct participation of media personality and renowned expert Martha Stewart as a true co-founder — not merely a promotional figurehead.

What Does the Hint App Offer?

The app provides a comprehensive system to help homeowners manage their properties more efficiently. It builds a detailed home profile from publicly available data, including property records, weather conditions, soil quality, and utility data. Its capabilities extend to:

• Scheduling routine maintenance tasks and sending proactive reminders ahead of each job
• Analyzing the air and soil quality around the home and their impact on health and structure
• Managing insurance files, contracts, and invoices in one searchable location
• Evaluating insurance claims and assisting with well-informed financial decisions
• Providing detailed maintenance guidance for major home appliances after users upload photos
• Assigning the home a comprehensive "health score" reflecting its overall upkeep

Martha Stewart: A Real Founder, Not a Celebrity Symbol

Co-founder and CTO Kyle Rush emphasizes that Martha Stewart's involvement goes far beyond an honorary role — she holds equity in the company and actively contributes to the app's development and content review. Rush meets with her approximately twice a week to go over the app's performance and the accuracy of its information. When the app makes errors related to soil details or maintenance guidance, Martha steps in to correct them, and she also provides feedback on the design and the tone of language used. Her decades of hands-on experience in home management lend the app a depth of practical knowledge that is difficult to source elsewhere.

How Does the App Work Under the Hood?

Users begin by entering their home address, and the app automatically builds a comprehensive information profile. From there, home-related documents — including inspection reports, insurance policies, contracts, and invoices — can be uploaded and made searchable through a built-in AI assistant. This assistant can answer straightforward questions, such as when the HVAC system was last serviced, as well as more complex ones, like analyzing the cost per kilowatt-hour of electricity or whether a home equity loan makes financial sense.

Among the app's most practical features are proactive appliance maintenance alerts — reminding users, for example, to clean refrigerator coils to prevent fire hazards, or to check the salt level in a well water treatment system. These are the kind of small but important details that many homeowners tend to overlook.

Business Model and Funding

The company launched in 2024 with an initial focus on helping homeowners take advantage of decarbonization incentives, before expanding its scope to become a comprehensive home management platform. On the technical side, the app relies on OpenAI libraries for natural language processing and Gemini for image analysis.

The app is currently available for free on iOS with no subscriptions or advertisements. The company currently generates revenue through commissions from its network of service providers, with an explicit commitment to keeping these partnerships separate from AI-generated recommendations in order to ensure unbiased advice. The company also plans to introduce a premium tier featuring advanced capabilities such as multi-property management.

The team has successfully raised $10 million from prominent investors including Slow Ventures, Tusk Venture Partners, and Energy Impact Partners — a vote of genuine confidence in the app's potential to scale and make a meaningful impact.

Conclusion

The Hint app represents a compelling example of how AI can be applied to solve real, everyday problems — far removed from technical hype and abstract visions of the future. With Martha Stewart's genuine participation in shaping the user experience, the app offers a clear picture of what practical AI looks like when it is built on deep, authentic human expertise.

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