21 tips for developers to design a website that tops search results

Website owners are interested in advertising their sites on many search engines on the Internet, thus attracting a large number of visitors to them, in addition to raising the rank of those sites and improving their positions on the famous search engines SERP’s, including Google, Yahoo, and Bing. Here we discuss the most important basics that website developers should consider: Pay more attention to the code than the design and appearance.

Whoever said that beauty is the beauty of the essence did not lie. When designing the front end of the site, make sure to use semantic code. Your use of tags to organize the structure and build the site’s pages enables search engines to read and understand your content better and faster.

In addition, this method makes the process of designing the site's appearance easy for the browser and clean in appearance. Avoid placing a menu on the left side of the site. This is not a good thing and will lose the effectiveness of the site and its appearance on various types of devices.

Especially the small ones. If you have to place a navigation menu on the left side of the site, or your client insists on that, an effective alternative is to attach keyword-rich text above that menu. This way, the text is the first thing that search engines read.

Search engines care about titles a lot. To take advantage of this feature, it is best to put the keywords in the page title (or what is known as the page header), and since the header tags are large, you must format them in a way that makes them small and organized. Two things determine the future of your site: content and links.

Therefore, you must develop a tight, high-quality network of backlinks (external links), and here I refer to the rationale for external linking, such as the unity of topic between your site and the external link. Each page must contain Description Tags and titles including keywords to describe the content of the page.

The title words should not exceed 9 words, and the description words should not exceed 20 words. Thus, your site remains within the limits permitted by most search engines. Pay close attention and never repeat page descriptions. I am telling you this because there are some CMS programs such as Kentiko that repeat them automatically until you change them.

Avoid using flash files as much as possible. Search engines do not read Flash files, they slow down the loading of the site, and prevent visitors from staying on your site. If you have a good reason to use Flash, try to keep it as small as possible, and use any other space for keyword-rich content.

My advice to you...don't use it at all :). Think carefully before using graphics.

Search engines do not read graphics and images, so, before using them, plan to link them to the content, and use an alternative tag with related keywords so that search engines will recognize them, and the visitor will be preoccupied with them until the graphics appear. Determine with the design and development team the project specifications. Focus on the feasibility of the design (its purpose), and make this goal the focus of attention and the information it requires before starting to design the site.

This goal is what you will always return to when making a comparison between any two points, such as...

Should we put this script here or not?

Will that slow down the site?! If the primary goal is for this script to work, then there is no escape from using it and providing some other elements to maintain a reasonable time for loading the page, and so on...goal, then goal.

Use keywords in internal and external links. In short, make the link the phrase you want the visitor to see your content. Replace “Click here” with the subject.

Instead of using anchor text “click here”, you should use something with a name that expresses what the browser will reach after clicking... This gives a clear meaning to the link you are pointing to on your site. Don't just use images for external links, use text links to link to important content on your site. Search engines can track images, but they prefer text links more.

Check and fix IP conversion error Canonicalization. Decide which address you want to use, with or without www, and perform a 301 conversion to go directly to your site. If you prefer the http://www.domain.com format, this domain will take you directly to the intended site.

Do not use frames. Some search engines cannot link website pages to frames at all, and although some search engines can do this, they face problems that make them unable to read and recognize the site. It is better not to use frames, but I personally use them, but for things that I do not care about whether they appear in search engines or not.

Use simplified tables that are easy for search engines to recognize and read. Some search engines find it difficult to browse the different pages on the site, especially if your navigation bar is complicated.

So, use a simple navigation bar table, this increases search engines discovering and reading your site. Treat each page as an independent landing page, providing all information to the user and making him aware of the page he is visiting and the next page. Every page of your website could be the first page that your visitor sees.

Some designers design the site as if the visitor must go through the home page first. This does not happen. So try as much as possible for all pages to contain the important things that you want to highlight to the browser.

Use separate Cascading Style Sheets and Java Script files, this reduces page size and makes it appear faster. It also allows search engines to index your site and improve its search ranking. There are many plugins that may help you with this automatically.

Use the standard HTML language. Some programs, such as FrontPage, Dreamweaver, or others, add unnecessary code that increases the page size larger than required, and makes it appear slow. These codes are not read by search engines, which reduces the rate of recognition and indexing. If you have to use these programs, you must have a good understanding of the HTML language in order to avoid or delete these unnecessary codes.

Do not use pop-up pages, and avoid excessive use of flashy images because, believe me, they annoy most users. Use them very carefully and based on the desire of the site owner... or the marketer you work with on the site.

Get to know the Google webmaster guidelines... I am not asking you to delve deeper into...

SEO just “Get an idea”

Because it contains useful tips to ensure a good user experience. Link the site by putting the code for the webmaster and spend some time there. An hour is enough to be aware of the validity of your site from Google’s point of view.

Make sure of the specifications that are appropriate for the language used. Some languages have their own specifications, so if you are developing a site in multiple languages, you must take into account the considerations of each language, whether alignment, text direction, image locations, contact forms, and so on. Make sure to provide space for advertising banners, whether they are requested of you or not. You must be prepared not to destroy your design in order to add a box to it. As if!!

Do not forget to use the standard spaces for advertisement specifications, the most famous of which you will find here: Standard ad sizes. Make sure that the design meets the Standard Screen Resolution, which is 1024 x 768, and you can use Google Analytics to identify the screen quality level that most visitors to your site use.