5 important factors to top Google search results in 2019

2018 was the year that Google introduced radical changes in how it ranked sites, for example Google used artificial intelligence for about 30% of search queries. Here are the five SEO factors we think will be important for 2019.

Topic Contents Toggle Structured data becomes better familiar

A possible experience on mobile. Audio blogging is also important. Focused content. Improved image SEO. Additional advice: Structured data is becoming familiar. Structured data is growing on search engines, including Google. It is easy to understand how it works. It is useful for companies and even websites that want to stand out from the rest of the sites and competitors in search results. Thanks to this data, the Google search engine can create a knowledge box when searching for your company name, which includes information about your company from Wikipedia, the number of employees, and other prominent information about the founder, date of establishment, and field of work. This enhances researchers’ confidence in your company. It is best to avoid errors in structured and organized data, and among these errors we find the use of inappropriate structured data and the problem that the structured data does not match the content of the page, or it violates Google’s guidelines.

The best possible experience on mobile: We have passed the stage of moving to mobile-friendly templates and designs. Now we must work to improve the experience of visitors and users, not necessarily by launching applications for websites, but by providing a wonderful mobile version that displays the content in a comfortable way, and the page elements are arranged according to the users’ behaviors and what makes them comfortable while reading and browsing. The current templates have succeeded in implementing the required response to mobile screens, but that is not all. The speed must be improved and the fonts on the version must be improved in addition to compatibility with all types of screens. Mobile browsers do not have the patience to wait for the content of the mobile page to load, so the speed must be improved and also display only the important elements to visitors and not all the elements present in the desktop version.

Podcasts are also important Podcasts are an increasingly popular way to consume content, you should consider investigating whether potential customers are listening to podcasts related to your problem, and if so it may make sense to develop a strategy to reach these listeners. The strategy can range from sponsorship offers, appearing on podcasts, and by promoting specific content that may be of interest. Podcasting is content that is consumed in digital form, and its marketing can be considered an extension of digital content marketing.

Focused Content This is probably the most important part of online marketing for 2019. Unfocused content is one of the biggest mistakes we see all year for sites that lose rankings. This is why specialized sites outperform blogs and general sites in search results that cover various topics and are only able to do so through sections. As we see, some companies that own a group of blogs create a group of blogs, each one in its field. You will find that they have a technology blog, a gaming blog, a fashion blog, a celebrity news blog, a political news blog, and so on.

This does not mean that sites that include sections that have nothing to do with each other do not rank at the top of search results. What is important is that topics must be separated from each other on a very regular basis, and each section on the site focuses on its own topics without overlapping between them. Improve image SEO more Images are more than just something that makes your page pretty. Images are important in preparing sites for search engines. Treat them the same way you treat the title and title elements because they all work together to help your page rank better. Images can also boost your ranking power by appearing at the top of search results. Readers achieve a deeper understanding of concepts with icons or images that get your point across, which is what makes them primary on web pages rather than secondary content.

Quickly communicating an idea or point with an image can help readers understand what your article is about, which will help them decide to read it. In fact, the use of attractive images prompts readers to click on the article link to the main page, section pages, and related suggestions, as well as on social networks, foreign traffic sources, and image search engines. On blogs and how-to articles, readers and consumers love step-by-step instructions, screenshots and illustrations are very helpful, and Google tends to use these types of images in optimized listings.

Using images that can be measured in megabytes can slow down sales and rankings. Heavy images will contribute to increased bandwidth on your server, which can cause additional charges from your web host. Heavy images can contribute to slow loading of your pages, which is not good for readers, search engines, or the results you will get. You must put labels and description information for the images, and there are plugins that help you automatically create images on your site by writing article titles on them and adding them in the description. Also use images that are relevant to articles because Google uses artificial intelligence and can detect that the images you use are just to arouse interest and not to illustrate the point of the topic.

Additional tip: It is best to update your website add-ons and the content management platform you are using, as they usually come with technical improvements that help you rank at the top of search results and close security vulnerabilities that hackers or even malicious competitors can exploit to harm your business. #Google #Google search results