5 strategies that no longer work in SEO, so do not waste your time implementing them

There is no doubt that you have heard of the updates that Google makes to its search and archiving algorithm periodically. These updates aim to improve the results and ensure that there is no manipulation to obtain a good ranking in the search results. These updates are many and important. You can take a quick and summarized look at these updates in this article. As a result of these updates, many of the strategies used in SEO no longer work and no longer serve their intended purpose. They may even lead to negative results and you receive a penalty from Google if you continue to apply them, so if you are interested in the field of SEO, With search engines, it is necessary to stay away from these strategies. In this article, I present to you the most important SEO strategies that are no longer working at the present time, and which you should stay away from and not waste your time implementing. 1 - The first strategy (publishing the largest number of links): This strategy depends on publishing the largest number of links to the site on the Internet, as the SEO expert was publishing the largest possible number of links to the site to improve the site’s ranking in search results in Google. The SEO expert did not care about the domain or the site in which the links were published. What was important was publishing the largest number of links. This strategy was working well and often led to improving the ranking in the search results. This strategy stopped working in May 2013, after Google issued the Penguin 2.0 update, as according to the new update, Google’s algorithm became concerned with the domain or site in which your links are spread, and not just the number of links, and therefore this update imposed a new update on the SEO expert, as he must focus on quality more than on quantity, that is, he must publish links in sites and domains with content compatible with the content of his site. 2 - The second strategy (large use of keywords): Previously, SEO experts relied on repeating keywords as much as possible, as efforts were focused on building content that contained a large amount of keywords to improve rankings in Google, that is, as in the previous strategy, attention was paid to quantity and not quality. In February of 2004, Google began using the LSI algorithm, which enabled it to study the amount of compatibility between keywords and content, and to study the logic of the number of repetitions of keywords in the content. You should know that this method of studying the amount of compatibility is constantly evolving. Therefore, if you repeat keywords, make the repetition logical and appropriate with the content. Focus on the type, not the quantity, to avoid future penalties.

3 - The third strategy (increasing the number of pages on the site): One of the strategies that website owners previously resorted to was increasing the number of pages on the site. This increase means an increase in keywords and suggests that the site is rich in content and therefore can obtain a good ranking on Google. This policy no longer works anymore, especially after the Panda update that took place in February 2011, which led to the dropping of many sites from Google’s indexes, as the Google algorithm became more capable of studying the quality of content, Therefore, duplicating your page without valuable content will expose you to a penalty from Google, so do not build pages just to increase the number, as this is no longer useful. 4 - The fourth strategy (blogging): Blogging is considered one of the most important methods used to improve the ranking of your site. By blogging and writing articles, you can include backlinks to a site within the article. Previously, the policy used in blogging was to publish articles containing links to the site that is being worked on, but there was no interest in the content, nor in the site hosting the blog, nor in the target audience. What is important is the number. Publish as much as possible and get a good ranking. In fact, this strategy was working and it was improving the site’s ranking in Google. But successive updates, up to the Penguin update in 2013, made Google’s algorithm more assertive in dealing with this topic. Therefore, if you want to use blogging, be careful about the quality of your blogging, the site hosting your blogging, and the content of your blogging. Arbitrary blogging will bring you penalties sooner or later. 5 - The fifth strategy (placing keywords in the Title tag: One of the factors that Google’s algorithm takes into consideration when evaluating your site is the Title tag (one of the HTML language tags). To improve the ranking, many keywords were placed in this tag, which made Google give the site a higher rating. This policy no longer works after Google’s continuous updates, and these updates led to the punishment of many sites that were adopting this policy, noting that Matt Cutts had previously warned in In 2007, website owners stopped using this policy because it would bring them penalties. Some responded and some did not. In the end, Google’s continuous updates took care of the people who did not respond, and many sites were removed from Google’s indexes.

These are the most important strategies that are no longer valid for work in SEO. If you are using one of them, I advise you to stop immediately because you are faced with two situations that have no thirds: either these strategies did not succeed and did not achieve the desired goal and therefore stopping them is necessary, or if you were able to achieve some success, then your success is temporary and it is only a matter of time until you are discovered by the current Google algorithm or one of its subsequent updates, so I advise you to stop and make your compass in work be quality, not quantity. #seo #google updates #matcats #googleseo #seo