8 secrets to reduce advertising campaign expenses via Google!

I implemented many advertising campaigns through Google AdWords during the years I spent working on the Google AdWords advertising network. Some of them were for car rental companies and the other was for a dental center. The types of work differed, but the steps for completing a campaign in which the business flourishes are the same. Therefore, in this article, I will tell you secrets that many marketers are unaware of, thinking that work is a matter of execution without planning. That day, through this post, I will list for you 8 steps to implement a campaign that will make your business flourish on Google. The first step: Sign up with Google Edwards. This step is best done before using the keyword search tool because you need an account with Google. Therefore, when you go to https://adwords.google.com, all you have to do is register, by clicking Create. Account and follow the steps that Google asks of you.

Step Two: Correct keywords to succeed

In your advertising campaign on Google, you must choose keywords that not only bring you visitors, but it is necessary to bring you the visitor who turns into a real buyer. It is important to know what words the buyer uses in order to search for the product or service that you offer. There are many methods and many programs through which you can find out this. Even Google itself provides you with a keyword search tool so that you can know the number of search times for a word or segment globally or for a specific country, and it also provides many programs to know the search words that your competitors use. To attract visitors to them, why not use a program such as Rank Tracker to find out what search words you need for your site and from your competitors. Third step: Monitor competitors. Now you have to go to Google.com and use these words to search for ads that competitors use to appear in ads. Most likely, 8 side ads and two or 3 ads will appear above the organic search results. Monitor these ads and know the size of the competition. Go to each page and study the page structure and monitor the SEO on this page. Learn from them and learn how to write landing pages. In addition, monitor the number of advertisements if there are many advertisements. I know that the competition for these words is high and will cost a little, but if there is no advertisement, there is an opportunity for you to enter the competitive market. Step Four: Define the goal. The goals you must know when choosing the correct search words. When you want to sell your services in SEO, in this case your goal is to sell, and the service you want to sell is search engine optimization services. Therefore, our advertising text that we will use for this campaign is Get professional services in SEO. By setting the goal, I achieve many things, which are: Know the search words that we will use in the advertisement. Design an appropriate landing page for the advertisement. Design the appropriate advertising text. Know your target audience. Reduce The cost of advertising is more than the percentage of sales. The fifth step: Designing landing pages. Landing pages are the page that the visitor goes to directly after he clicks on the advertisement. It is better for the page to which the advertisement is directed to be designed specifically for the advertisement, because in doing so you are guiding the visitor to the product you want to sell or guiding him to fill out a specific form. The page must be compatible with search engines and have taken into account the site’s configuration, and its goal is to provide the information that the visitor needs to know why he needs this service or product that you provide. The more the content is compatible with SEO and the words you choose for AdWords campaigns are compatible with your product, the better results you will achieve by raising the Quality score, which is a score that Google assigns to keywords and helps reduce the price. Step Six: Design separate campaigns When dividing campaigns in Google AdWords, it is best to divide them into several different campaigns, with each campaign divided according to (language, display method, campaign type) Language: which is the language of the advertisement Display method: the search network or sites Sentence type: What is meant here is what is the purpose of using search words and what are they? Types: Do you target search terms related to the service, or do you target competitors’ words? When dividing campaigns in this way, it helps to study each ad separately and find out what is best for the campaign and helps improve the ad.

Step Seven: Create various landing pages

Determine the campaigns that you want to implement. For each campaign, it is preferable to create landing pages that are proportional to the search words for one campaign, and it is preferable to create two landing pages by changing various factors of the landing page. For example, the main title or page colors are changed, and each factor and its impact on the campaign is studied. You will discover that because of changing the color of the button, the click rate increases by 20% and sometimes more depending on the type of campaign, and even the words used on the button, its location, or any design on the page may change the course of the success of the advertisement, and the method The best way to study the influence of each scientist is to use https://www.optimizely.com/, which is a distinguished site for studying the interaction of visitors on different pages. The eighth step: Creating more than one ad for one campaign. When writing more than one ad for one campaign, in each ad, you specify search terms suitable for the ad and the landing page. You can improve the results of the ad, and do not forget to link each ad to a different link. The landing page that the link points to is one, and I advise using the UTM, which helps you by providing different links to the same link. For more on UTM https://support.google.com/analytics/answer/1033867?hl=en Example of UTM: http://deebghanma.com/?utm_source=traidnt&utm_medium=article&utm_campaign=goforbuzz, which is the same link to http://deebghanma.com, and then use Goals in Google Analytic and thus you can distinguish a successful ad and easily know who achieves your goal if it is done. Implement the 8 steps. Here you will create a campaign on Google Edwards through which you can achieve the best. Note: This material is only an application if you have knowledge of how to implement Google AdWards, and a detailed explanation of Google Edwards and how to create a campaign on it will be given.

If you have any questions, post the question here or you can follow me on my social sites. I'm on Twitter @DGhanma #electronicadvertising #Google #GoogleWard