Online store ads arrive in Gmail

Google Ads is notifying advertisers that standard shopping campaigns will soon be able to reach Gmail users. This is good news for e-commerce players and brands that want to reach their target audience via email. In an email sent to Google Ads advertisers, the company says that Shopping ads will be eligible to appear on Gmail starting the week of March 4, 2020. This includes both Product Shopping ads and Shopping ads.

When marketing advertisements are published on the email service, the data will be reported within the advertising platform. Standard Shopping campaigns will automatically be enabled to run on Gmail, as long as campaigns are enabled in YouTube, Gmail, and other products. Advertisers can ensure their Shopping campaigns are eligible to serve on your email service by following these steps: Sign in to Google Ads Select a standard Shopping campaign in the “Campaigns” tab Click the Settings tab Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.”

If the box is checked, your Shopping campaigns will be eligible to show on Gmail, and no further action is required on behalf of the advertiser. The American company wants to provide an additional solution to advertisers by allowing them to reach millions of users of its email service.

#Gmail #Electronic store ads