WordPress is the leading platform when we talk about content management platforms, as 29% of all websites were created using WordPress (while the closest competitor, Joomla, has a share of only 3%). Not only is it the most user-friendly platform, it is unparalleled when it comes to SEO, as it provides all the plugins and essentials that help optimize sites for search engines. However, with the help of a few other strategies, you can take your SEO to the next level.
Here are 10 ways to ensure your WordPress site and content are optimized to perfection. Topic Contents Toggle Set your permalink structure Use your keywords in the top two sites Switch to HTTPS Speed up WordPress You should still build backlinks in 2019 Use the Yoast plugin Set your permalink structure by default The permalink structure (or URL) in WordPress is not great for users or even search engines, as it looks like this: http://example.com/?p=N Fortunately, it is easy to change the default settings to something more appropriate For search engine like: http://example.com/your-post-title In your WordPress dashboard, go to Settings -> Permalink Settings, and select “Post name”. This will keep the URL structure simple and clean, and will ensure that all new URLs for your post are automatically optimized. Use Your Keywords in the Top 2 Positions It's clear that you're using your keywords (and variations of your keywords) in your content.
Just remember: Well-optimized content will never be limited to one keyword again, instead, it will include a variety of words and phrases related to the main topic of articles and blog posts. However, you will likely have one main keyword that you are focusing on. Arguably the most important location to use this phrase is in your title tag (which should put your keyword in your URL by default). Preferably, use these keywords as close to the beginning of your title as possible. Heading tags (H2, H3, etc.) ensure that Google and your readers recognize your content. WordPress makes it easy to use header tags by simply clicking the rich text box to format your text in the Visual Editor (note: if you don't see this box, click the “Toolbar Toggle” button and it will appear).
By default, your page or post title will be an H1 tag (the most important), you should only have one H1 tag per page or post. For major subheadings in articles, I usually use an H2 tag, but you can also use an H3 for numbered items or bullet points in the article. Transition to HTTPS If your site offers visitors the option to enter text or other information through contact forms, checkboxes, or payment fields, you'll want to make sure you're using Secure Hypertext Transfer Protocol (SSL).
This will ensure that any sensitive personal information your visitors leave on your site is encrypted and therefore protected. But not only is this important for protecting visitors' private information, it is now an official factor in search engine optimization. In fact, if you haven't moved to HTTPS, Google may now display a "Not Secure" warning to visitors when they're on pages with text input fields.
If you're not sure whether you've switched to HTTPS, check with your web host, they usually offer an easy way to switch and are happy to help. WordPress Speed Up Not only is site speed a factor in ranking at the top of search results, it is extremely important for user experience. As page load times increase, page abandonment increases. One of the best ways to determine how fast your site loads is to use Google's PageSpeed Insights tool. It will analyze your WordPress site, giving you an overall speed rating out of 100.
It will also recommend specific fixes like browser caching, image optimization, and enabling compression that will help improve your site speed. You can use add-ons to improve the speed of your site, most notably WP Super Cache, Smush Image Compression, Optimization, and WP-Optimize, and you may find options that provide better results for your site. You Still Should Build Backlinks in 2019 SEMrush recently found that links are more important for keyword-focused sites with less than 10,000 monthly searches.
Don't forget internal links! Linking to relevant content on your site helps distribute link rights across the site, and also helps improve user signals like bounce rate, page views, and time on site. Although user engagement may not be a direct ranking factor, the indirect benefits to your site and business are huge.
Of course, links must be built naturally and more professionally than ever before, avoiding spam and posting links randomly. Backlinks link in an exclusive article of value to readers of a competing or friendly site. Better enable 1000 backlinks from random sites. Use the Yoast add-on. It is the best in this field and is used by various international and Arab websites. It was launched 10 years ago and always receives updates and improvements.
The add-on allows you to configure each article, section, and page on your site individually, in addition to getting an immediate result of the level of page configuration and determining the keyword you are competing for. It also helps you create maps automatically and send them to Google and search engines to quickly archive the content. This plugin is comprehensive for SEO techniques, and it helps WordPress sites catch keywords and appear in search results.
You can download the add-on from here and you can subscribe to the paid version to get more features that can help you better. #SearchEngines #BloggingWordPress #WordPress
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