Entering the world of SEO for beginners

Topic Contents Toggle What is meant by the word (Search Engine Optimization – SEO)? Why does your site need SEO?

Why can't search engines discover my site without SEO?

Can I apply SEO myself? How do search engines work? So how do I get some success with this topic?

Or “How do search marketers succeed?” We will present to you a direct test that we conducted. What is meant by the word (search engine optimization - SEO)? SEO is the practice of improving and enhancing any website in order to increase the number of visitors it receives from search engines. There are many aspects to SEO, from the words on your page to the linking to other sites, and sometimes SEO is just a matter of making sure your site is structured after knowing what the search engines need.

Search Engine Optimization / SEO   is not just for “search engines” but it is also about making your site better for visitors. I say that we must work on these two things side by side and not prefer one thing over another, as paying attention to engines is important and visitors are more important.

This lesson was written to be the first thing a beginner in the world of SEO reads to be a reference for you, related to discovering phrases and terms (keywords) that generate traffic to make your site friendly with search engines, to build links and electronic marketing. Do not worry, if you feel confused by these matters and have a feeling of inability, you are not alone, we will teach you everything you need. Why does your site need SEO? Simply because it is the driver behind most of the traffic on the Internet coming from the largest search engines - Google, Yahoo, and Bing. Although social media and other types of sites can generate traffic for your website, search engines remain the main means of attracting visitors for most Internet users - if you offer a service, content, product, or anything else on the Internet, you urgently need that traffic.

Search engines are a unique way to provide targeted traffic, especially to people searching for what you are selling/publishing. If your site cannot be found by search engines or your content cannot be archived to their databases then you are missing out on an unmissable opportunity to benefit from the traffic that the search engine brings to your site through millions of daily searches. Search queries and the words that users type in the search box carry exceptional value. Experience has shown that search results may determine the success or loss of a company or site. The ability to target visitors from search engines will provide you with advertisements, bring you an increase in revenue, and bring you prosperity that no advertising tool can achieve for you. Therefore, investing in SEO, whether through time or financial resources, can have an exceptional rate of returns compared to other types of electronic marketing and promotion.

Why can't search engines discover my site without SEO?

Search engines are smart, but they still need help. They are always working to improve their technology to crawl the web more deeply and return better results to users. However, there are limits to the extent to which search engines can work, while using SEO you can bring thousands of visitors to your site daily, and not using SEO may lead to your modern site remaining in the abyss and search engines not reaching this site for a very long time. One of the benefits of SEO is that in addition to making content available to search engines, it also helps boost rankings, so the content will be uploaded where searchers will find it easily.

The Internet has become an increasingly competitive network, and the sites and companies that care about applying their SEO policies properly are the ones that will achieve an advantage in gaining significantly more revenue and customers and will be at the top of the search engine. Can I apply SEO myself? The world of SEO is complex, but most people can understand the basics easily. Even a small amount of knowledge can make a big difference. Learn SEO is free and available online, as is SEO Source.  

It can take you from being a casual user to one with a good background in best practices in the web world and SEO methods. To start learning, you must have the time and desire to learn, and we will put you on the first path. All you have to do is understand the basics and go from here to a wide world. Therefore, we always advise you to write down everything.  

What you have learned and are trying to apply to see and notice the increasing rate of improvement day after day. How do search engines work? Search engines have two main tasks – crawling and index building, providing answers by calculating the connection between words and accurately presenting search results.

To start in the field of SEO work, you must work to understand many basic points, and the way search engines work is one of these basic methods, which, if you understand, you will be able to build all your pillars on it in the advanced stages. Imagine the World Wide Web, like a network of subway stations in a large city. Each station is a unique document (usually a web page, but sometimes a document file, image or other file). Search engines need a way to “crawl” the entire city and find all the stations along the way, so they must use the best path available. “The linking structure on the Internet works to link all pages together.” Through links, “robots” or “spiders” search engines can access billions of documents that are interconnected with each other.

When search engines find these pages, they store them on huge hard disks to return to them later in case they are needed in a search or other process. To accomplish this task of storing billions of pages and accessing them in a fraction of a second, search engines have built huge data centers around the world with very huge capabilities. These centers contain huge data processors to speed up the process of displaying results, because a delay in displaying results, even a second or two, will cause dissatisfaction among the user, and this is what search engines are constantly seeking to develop through huge processors and also through the so-called algorithms that they put forward to organize the search process. Search engines are answer machines. When someone makes a search request on the Internet, these engines search billions of pages to provide an accurate answer to the question asked. To do this, they must do two things. The first: to search within the results related to this question only without passing any result outside the topic that the user searched for. The second: to arrange these results so that the first result appears for the page that is most important to the searcher. Both “relevance” and “importance” are the path and the basic root in search engine optimization - SEO, which paves the way to reach A good result in searches for search engines. Importance means more than just finding the correct result or finding related sentences. In the first period, search engines suffered from the problem of presenting results, but with the passage of time and with the development of technology, they became more able to keep up with the user’s thinking. All of this is done by scientists who have written algorithms that keep pace with the thinking of users, in addition to developing methods and methods for finding results that are considered correct and largely useful on the first page of search results. Today, there are more than 250 factors that search engines search for before they give you the result that you are looking for.

“How do search engines determine the importance of the pages they archive?” Currently, search engines determine the importance of pages based on popularity and also on the type and value of the information contained on the site. Google also tried to continue to follow the popularity policy because it increased user satisfaction with the search results provided. In the Google search engine, popularity and importance are not determined manually. Rather, this is done through mathematical and mathematical operations, precise algorithms, and continuous studies, all in an attempt to sort good content from annoying content. These algorithms generally depend on hundreds of components in the field of research and marketing, and we often refer to these factors as “search factors.” So how do I get some success in this topic?

Or “How do search marketers succeed” at the top Search algorithms may appear complex at first glance, and cannot be hacked. Search engines themselves provide only a little information for optimizing and achieving better results. What are the improvements and best practices that search engines offer, we list as follows: SEO tips provided by the Google Site Owners Guide Google advises site owners on the following things if they want to rank well in the search process. – Make the site primarily for the user and not for search engines, provide search results similar to search engines and also to users, and not follow what is called blocking or provide fake results to visitors.

– Make the site in a clear hierarchy, such that we make every page on the site accessible with at least one fixed text link. – Create a website rich with useful information, and write pages that clearly and accurately describe your content.

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Make sure that descriptive ALT elements and attributes are written accurately. – Use appropriate keywords, site links should be simple, direct links to access the content, use 301 conversion or the rel=”canonical” tag to identify duplicate content.

SEO tips provided by the Bing Website Owners Guide The engineers at Bing (Microsoft) offer the following tips to obtain a better ranking in the Bing search engine. - Make sure that the keyword is well thought out and placed within the link and that it does not appear in a way that makes it unclear or hidden. - Be careful not to hide the content inside software such as (Java - Flash) or other available media, but rather make it clearly available.

– Create keywords based on an expanded search, so you have the opportunity to know what users are searching for online. Do not place the information you want to archive inside an image. For example, if you want to archive a company address, you must place the address outside the logo of that company.

So there is no fear of our colleague, the “search marketer”?

Over the 15 years of the existence of search engines, search marketers have found methods and approaches that the search engine follows in arranging its results. Search optimizers, or what they are colloquially called, SEO experts and search marketers have benefited over the years from these techniques in arranging their pages and also arranging their clients’ pages and websites on the first results in daily searches. Search engines support these events and hold conferences on marketing and research on a permanent basis, and we at the Masdar SEO website keep up with these conferences extensively and convey to you all the changes that occur in search engines and also those that occur in electronic marketing in all its forms. We will present to you a direct test that we conducted. We began this test with the hypothesis that the presence of a link to a specific page at the top of the code has greater weight than its presence in the footer or the root of the code. We tested this by reserving a domain and building three pages on that domain and arranging them from the top to the bottom of the site and these pages carry the same search term. After archiving these pages, we noticed that the page that topped the search was actually the page that started at the top of the home page.

From there you can start doing your own experiments. This process is not the only one in educating yourself as a search optimizer or marketer. Here we will clarify an important point. Search engines usually compete to extract algorithms based on filtering the search. For example, Google follows more than 200 search operators, but unfortunately these huge engines often do not reveal the methods and methods they follow in arranging their search. To discover for yourself these methods, you can follow the method that we mentioned to you or follow studies related to that topic. The most important thing was to follow the patent that was submitted to the American government, the Patent Office, which at the time included an explanation of more than 20 methods used by search engines in arranging and classifying results, and you can view them at the following link http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=6285999 Through methods such as patent analysis, experiments, live tests, and search optimizer communities, all of this will give us the first step in the field of creating our own world and begin a deeper understanding of the ways search engines work and their foundations. The upcoming articles we will devote to expanding on this matter and explaining More best practices you can do. #SEOforbeginners