Part Two Content is king

In a continuation of the blog post, Content is King, Part 1, we talked about the importance of content in reviewing the update of Google’s algorithms, and we talked specifically about (content quality - search terms - relevance). Today we will continue our conversation about the importance of content in facing the Google algorithms update for the year 2014 within the framework of the 2014 SEO course, which will be published as a book upon the completion of presenting its complete topics. Our conversation today will revolve around several important points, and they will be as follows (ads on the page - updating content).

Contents of the topic Toggle Advertisements and their impact on the content The importance of constantly updating the content Advertisements and their impact on the content Advertisements on the page were also a subject of controversy in many ways. As we all know, there are three types of ads (image ads - text ads - video ads). Google, through updating its algorithms, imposed penalties on some advertisers for several reasons, which are as follows: 1- Link ads: One of the important events was the imposition of severe penalties on anyone who sells links on the home page if they are not followed by Nofollow (so it should have Anyone who displays text ads on his home page must follow them with the Nofollow tag to avoid his site being penalized.) 2- Image ads: Google has placed many barriers on image ads, and website owners had to consider a number of things before adding image ads on their site, including (choosing a suitable place to place the image - not having too many images - not using deceptive ads - and certainly not forgetting the Nofollow tag above the link) 3- Video ads: They completely follow the policies of image ads. I don't see major changes coming to the search engine's current advertising policies for 2014.

We have to be careful in placing links to advertisements of all kinds and make sure that their content is appropriate, and that you used NOFOLLOW for it. If you are still using automated advertising that forms links above your site's content, I suggest you strongly consider removing this type of advertising. If you are using pop-up ads, make sure they are not interfering with search engines' ability to crawl your pages.

The importance of constantly updating content I am one of the most...

Support fresh content – ​​This includes not only hot topics, but also publishing new content on a regular or frequent basis. It is not only important to think about blogging just for the sole reason of attracting readers. This will bring you unique things that you are not familiar with. Google will delve into the content of your site and also archive the site’s topics very quickly. As evidence of my words about this post, notice the speed of its archiving in Google. Earlier, I spoke extensively and in-depth about the importance of content and presented many blog posts that would change your thinking about the importance of content. Among these blog posts are (  

Why content is part of a smart strategy in SEO) I also talked about the fact that you must set a blogging schedule, at least one blog post per day, to keep your site rich with unique and fresh content. We have prepared for you a blog post entitled (Content Creation Lessons from the 11 Greatest Personalities) that will also add many positive ideas about communicating with your audience. Think of your content as a tool to generate awareness, trust, and culture.

This means that you must go beyond just the idea of ​​writing about your company and its products or services. You must go wider than that and become a resource from which visitors can draw on the knowledge you have acquired over the years. Your love for content will open a broader horizon for you in your life, work, and society, and this is true. As a final summary of the (Content) section of the 2014 SEO course, we conclude that we must focus on several things in order to reach the desired ambition in publishing distinguished content, which are: blogging with passion, and you must love the topic for which you are blogging in order to be creative in it.

Focus on the quality of the content (exclusive - distinctive - creative - grammatically checked - spell checked...). Choose keywords carefully and be careful not to repeat the same words in other topics. Focus on keeping the visitor on the site as long as possible. This is done by writing deeper content, i.e. more than 800 words, or through related topics.

When you start, stay away from annoying ads or place them in a convenient and comfortable place to look at, and do not forget the Nofollow tag on the links. Keep your site constantly updated, set a specific weekly blogging schedule, and let every day be a blog post. As usual, the topic is always open for discussion. Do not hesitate to ask any questions, and also share this topic with your friends if you think it is useful to them.

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