The full story of the Anchor Text [Part One - And what was hidden was greater -]

Many, many questions and inquiries come to me about how to use Anchor Text correctly and improve rankings in search results. These questions prompted me to dedicate a group of articles in which I discuss the details and reasons for Anchor Text. In these articles, I will try to explain all the types and details and cover all the concepts related to this concept, and I hope to answer as many of these questions as possible. Before I started writing this article, I faced a small problem, which was choosing the appropriate Arabic translation for the word Anchor Text. After painstaking research and resorting to some dictionaries, translations, and previous articles, I could not find an expressive Arabic word, so I had to use the word “Anchor” to express the Anchor Text. So excuse me for this transgression in the Arabic language. Some readers of this article may be surprised why I will devote several articles to explaining Anchor. Well, the reason is simple. Despite the simplicity of Anchor, it is capable of completely destroying you and deleting you from the search results without you knowing why. At the same time, it can significantly raise your ranking in the search results. It can turn your backlinks into a disaster that you will struggle to get rid of, or into a blessing that will make you improve significantly and continuously in the search results. Follow this article to learn more about this topic.

Contents of the topic Toggle What is Anchor Text Why is Anchor important before the penguin era Penguin 1.0 update and changing the rules of the game What is Anchor Text For those who do not know what Anchor is, it is simply that text behind which you hide a specific link and which when you click on it opens a new page for you, it is that text that is usually blue in articles, it is what we call a hyperlink in the world of Microsoft Word, and as for how to create it, it is easy and simple, Assuming that I want to create an anchor called “SEO in Arabic,” and when I click on it, the SEO website in Arabic opens. All I have to do is use the following code: < a href = http://www.seo-ar.net> SEO in Arabic Why is anchor important? The greatest importance of anchor lies in its connection to backlinks. When we publish backlinks to our sites, we do not place the link directly, but rather hide it within anchor. This anchor is usually a keyword with the aim of improving our site’s ranking for this keyword. So far, the words seem beautiful. Well, what I told you previously is the good part of the news, or the bad part of the news, that Google is using this anchor to punish you instead of improving your ranking. So Anchor is a double-edged sword, but why does Google do this, why can it punish my site because of Anchor? Before the Penguin Era In the primitive eras of Google and before the appearance of the Penguin (do not be afraid, this is not a history lesson), website owners would resort to publishing backlinks in a conventional way, which is to publish the link with a keyword as an anchor that covers this link. Of course, this policy was achieving excellent results before the appearance of the first Penguin update in 2012, as before this update you could use the same keyword as an anchor with all the links that you published, or use a set of targeted keywords and repeat them as an anchor with your links. Background: This led to the emergence of mechanisms and methods for the automatic publication of backlinks without the need for manual work, and the quality of search results on Google began to decline. Do you think that Google stood idly by regarding what was happening?

As a result, Google launched its own path that will confront these evil people. Penguin 1.0 update and changing the rules of the game In 2012, Google issued the Penguin update, which was intended to combat all low-quality backlinks that are published automatically with the aim of deceiving the search engine. Google had a major challenge at that time, which was how to differentiate between a backlink published naturally and a backlink published automatically. The simplest and most optimal solution to this problem was Anchor, but how can Anchor determine whether a link is published naturally or automatically? When you publish links manually, the anchor will differ from one place to another, and the same anchor will not appear in all backlinks. As for links published automatically, you will find the same anchor repeated over and over again. This is the general rule that Google followed in filtering backlinks after the first Penguin update. To understand the process more, let’s take a look at how Google’s crawler works in terms of archiving backlinks: 1- You, as a website owner, build backlinks and publish them online.

2- Google crawls and archives all backlinks to your site. 3- All backlinks are saved in your own file we call “Link Profile”. 4- Google repeats steps 1 to 3 and adds the links it finds to your links file.

After that, Google begins studying your link file, and compares it with the keywords on your site, that is, the keywords that you focus on on your site. In the event that Google discovers that there is intentionally publishing backlinks using a specific set of keywords identical to the words used on your site, penalties will begin to fall on you, as our penguin friend is merciless. So what is the solution, and what is the correct method for using anchor? So that this article does not become long, I will complete the explanation in the second part and expand on the topic while maintaining simplicity in Offering, I hope everyone benefits. #Anchor #Anchor #SEO