SEO from a marketing point of view

Search Engines Optimisation, or search engine optimization, as it is called in the Arabic section of the Wikipedia encyclopedia, is an obsession for all website owners, because SEO and its various basics are very important in reaching an advanced position in search engines and thus obtaining a large number of visitors, which is known as Organic Traffic. I am not a technical expert in this field, and I only know the general idea of ​​SEO and some simple principles. Therefore, the discussion will not be about SEO from the technical side, but rather I will look at it from the marketing side. The Google search engine is the most widely used in most countries of the world, which is why we find that most website owners give it special importance compared to other search engines. It is also known that reaching advanced positions in Google for important keywords has very great benefits for any website, whether commercial or non-commercial.

In light of the intense competition for important keywords, it is no longer easy to reach an advanced position, and as is known, to achieve significant progress in SEO, this requires continuous and uninterrupted work, and the matter requires great patience to reach the goal, and for this reason the services provided by SEO specialists are high in price, not because they want to exploit site owners, as not everyone is like that, but rather because the matter is not as easy as some imagine, and I do not forget to point out here that purchasing cheap and poor services leads to harm to the site, as many people They claim to be knowledgeable about search engine techniques, but in reality they are only good at violating the strict laws of those engines, especially Google. They resort to building backlinks using spam methods, as well as publishing content in incorrect ways, and other things that harm the site. You can review specialized technical articles to learn more about this topic. Because cooperation with SEO experts costs a lot of money and effort, website owners avoid it in order to save money. However, we have another view here, especially for commercial websites. If the SEO costs are high in the beginning, they will save a lot of money in the long run, even with continuous follow-up. This is because monitoring the site in search engines and improving it in the future does not cost as much as it did in the beginning. However, our problem lies in the weakness of the long-term strategic outlook. Many want the investment that gives direct and immediate results, ignoring that long-term investment is the one that achieves the benefits. The largest in the future. Some website owners may think that focusing on advertisements in search engines, advertising banners, or other various advertising methods is less expensive than cooperating with SEO experts. This is due to the short view that looks at things in a short period of time. An advertiser of a product, for example, wants to pay a certain amount in order to obtain profits in a short period of time that cover all the costs he spent, including advertising costs. This does not exist in SEO, which costs large sums and the results do not appear until after a relatively long period of time. Therefore, compensating for expenses and achieving profits will not be as fast as he desires. By investors.

SEO not only reduces costs in the long run; Rather, it increases sales opportunities much more than advertisements in their various ways. A person who searches for a specific product or service in a search engine is interested in that product or service, and therefore there is a great chance that he will make a purchase. Whereas in advertisements, even with the advancement and development of targeting mechanisms, they do not achieve complete access to those interested in the advertising content and not others, and this means losing a lot of advertising costs due to incorrect targeting. It remains to point out that success in SEO and reaching advanced positions is the first step, because this does not guarantee that the visitor will make a purchase if you sell products or services, and it also does not guarantee that the visitor will return to your site if it provides articles, news, or the like, and for this reason you should not get confused here. SEO helps you a lot in getting visitors, but you must also focus on the site itself to ensure that sales are achieved, and here comes the role of what is known as Website Optimization or internal preparation of the site. The goal for commercial sites is to benefit from the visitor by selling the service or product to him, and in non-commercial sites the goal is for the visitor to repeat his visit, and this can only be achieved by focusing on developing the site internally. The bottom line is that website owners, especially commercial ones, must have a long-term strategic view in order to recognize the great importance of SEO, and this requires careful study by them to recognize the benefits that the site gains from advertising campaigns, and the benefits that can be obtained in the long term if we focus on SEO techniques in their professional form, and I am certain that the results will be in favor of SEO.

#Electronic Marketing #Search Engine Optimization