SEO strategy 2015 counter panda update

The constant change in search algorithms and the updates they launch has become a source of fear for many. We had to lay the foundations of work on our sites for the coming year and we will use these foundations to avoid any possible update during the coming year. As you read this article, you must have heard about the updates that Google launched at the end of last year, whether (Penguin Update - Panda Update - Hummingbird Update).

These updates had a significant impact on the search results as they did a thorough job of sifting through the content in order to extract the good from it and throw out the bad. Unfortunately, some of the non-violating sites were damaged due to practices that were not aware of their negative impact. Here today we will mention to you the most important steps that must be followed and included in the content strategy for this year to once again advance our sites and enter them into the competition. Note: This article is part of a group of strategies for the coming year. Stay in touch via  

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To receive all new updates. Contents of the topic Toggle The Panda update is launched to track the quality of the content The latest update to Panda 4.1 How does the Panda update choose its victims The Panda update is launched to track the quality of content Google launched the Panda algorithm mainly to fight bad content, that is, raise sites with good content versus sites with bad content. Therefore, in 2011 with the beginning of the launch of this algorithm, many sites suffered a severe fall, either because of the poor quality of the content they provided or because of their reliance on building backlinks to content farmers who relied on Automated methods for writing content. I always remind you of the importance of content in my writings and articles, wherever I go. Some oppose this idea and others believe in it. The truth is that during the coming year you must focus greatly on the type of content that is published, and the content must take into account language controls and pronunciation controls and also take into account the references on which I rely, because these are the things that give the article its credibility and its ranking in the search results.

Latest update to Panda 4.1 The last update to Panda was at the end of September 25, but this time it came with a lighter effect as its effect reached 3-5 percent, and according to these numbers it is considered an essential update that cannot be overlooked. This update targeted emerging sites, and some may ask why? For many years, major sites have dominated the web and in turn prevented emerging sites from competing with them for the top spot, even with good content on their pages.

Google noticed that there are some emerging sites that build high-quality sites and content whose quality competes with the large sites and may even be better than those leading sites, hence the importance of the content and the new update. Many companies and websites have begun to gain a good position in the Google search engine thanks to the content of their website and not thanks to any other factor. This is a second point that prompts you to focus on the content of your site during the coming year.

How Panda Update chooses its victims. Logic says: To find out the reasons for punishment, you must study the Punisher website and research the practices it carried out related to the influential update. After knowing the reasons, you will work on your part to avoid them and keep your site safe from them. It is known that this update is hungry for bad content, and wherever it finds it, it finds direct punishment. From there, we will focus on a number of factors that, if we avoid them, will keep our site safe.

Bad user experience: Google cares greatly about the user experience on the site, and this is one of the foundations that satisfies the visitor and confirms that the first result is the one he searched for. One of the bad experiences for the user is that it redirects him immediately after entering a page that he did not ask about in the first place, many advertisements, lack of response, lack of interaction. Therefore, try to combat these phenomena in any way that will increase user interaction on your site and also provide a distinctive user experience. Thin content: This year witnessed many sites that were penalized due to their weak content (each topic consists of several lines, not exceeding 50 words). Try to keep your content at a minimum of 300 words, which is a fairly good number that is not penalized by search engines.

Duplicate content: Google may not penalize content that is repeated once or twice on the site, but frequent repetition exposes your site to danger and being banned by the Panda algorithm, because there is no benefit from duplicate content and the site loses its reputation if it duplicates the content or describes the content or title of the content. Keyword stuffing: It was and still is a very bad factor, for those who do not know the meaning of stuffing. It is simply filling a page with unrelated words out of your desire to attract a searcher for these words, but this method lost its value a long time ago and practicing it today in any way exposes you to danger, and I personally at the Arabic SEO Institute do not rely on keywords at all. Not updating the content: One of the somewhat new factors in the field of content is the necessity of constantly updating the content, because not doing this step will expose your site to a loss of trust. Imagine that you have a news site and you have not updated it for three days. How can it achieve trust then?

These were the most important points related to the Panda update that you should consider in your 2015 SEO strategy for your website’s content. Do you still have some questions about pandas? Share them with the experts on the Inboundary community to get a satisfactory answer to any point. You can also leave a comment here to have your answer directly. #PandaUpdate