Definition: Search engine optimization (SEO) strategies are an important strategy in Internet marketing that is applied during the creation and design of the organization’s website as it seeks to attract the largest possible number of customers and sell goods and services. It is a coordination process in structuring the website to improve its appearance in search engine results pages (SERP) so that it appears in the first 30 results at least. Search engine optimization (SEO) can be defined as the process of managing a website by enhancing the position of an organization's website on the Internet by making the website appear at the top of the search engine results page (SERP) when users enter specific keywords.
It is a systematic approach to improving a website's online membership in organic results, and therefore it focuses on the number of visitors to the website and not on the quality of the search engine. Search engine optimization (SEO) can be divided according to the mechanism that is used as follows: • White hat: It refers to working within the standards set by search engines to improve the level of visibility of the website on the Internet. Therefore, work must be done to know the needs of users and know what they are looking for more accurately. • Black hat: refers to an attempt to deceive search engines and use questionable means to achieve high rankings. These sites are often blacklisted by search engines.
• Gray hat: The previous two types are used together. #Search Engine Optimization #SEO
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