Google currently uses RankBrain for all searches conducted through its engine

I will begin my article today by explaining the title, which may seem a bit ambiguous, then I will move on to explain the concept of RankBrain used in filtering search results. I will not discuss RankBrain in detail in this article, but rather I will explain it with a brief and simple explanation because it requires one or two articles at a minimum so that I can explain it optimally, so perhaps I will discuss it in detail in future articles. We begin our article by pointing out that Google has started using the artificial intelligence algorithm called RankBrain in all searches conducted through the search engine. Google had previously announced that it uses this algorithm in about 15% of searches. What is meant by this is that any search process or any term that the user types in Google will be analyzed using this algorithm to understand and determine exactly what the user is searching for. To make the subject easier for you, imagine that Google has built a brain or a robot, and every search you perform is like a question you direct to this robot. The robot does it. Using its capabilities and intelligence to try to accurately estimate and determine what you are looking for and then send you the search results, this robot takes advantage of the searches that occur constantly to develop itself and raise its intelligence level. Every time you ask it, you contribute to raising its intelligence rate and thus help improve the search results that appear in front of you and in front of other users. This continuous development in intelligence and analysis of search processes may lead to differences in the rankings in the search results. I noticed a short while ago, while I was searching for the word “SEO” via Google Egypt, that the site’s ranking changed. SEO in Arabic several times and within a period not exceeding half an hour, sometimes first place, sometimes second place, and sometimes third place, only to return after a while to first place. In fact, the matter surprised me at the time, but it seems that Google’s use of the artificial intelligence algorithm in analyzing searches is what caused this rapid change in the rankings. Finally, I want to point out that RankBrain is nothing but an algorithm built on the foundations and principles of artificial intelligence. Google used this algorithm to increase the quality of search results, and after the wonderful results it achieved, it decided to adopt it officially. For you as a webmaster or as an SEO expert, there are no new things that you have to do to respond to Google’s new amendment. The old things that we talked about previously are the same, most important of which is the quality of the content. I hope that I have succeeded in explaining RankBrain, and if you still feel some ambiguity about it, wait for a detailed explanation of it in the articles. Coming.

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