Google overtakes Apple and regains the lead again

Recently issued reports indicated that Google once again topped the list of the most expensive brands in the world, with Apple ranking second after Google. It is worth noting that the report was prepared based on market analysis, a large amount of data related to the economy, and interviews conducted with a large number of customers. It should be noted that the competition has been intense for first place between Google and Apple recently. Let us go back a little and take a look at the brands in previous years. We will begin with the year 2006, when the lead was reserved for Microsoft and Google was ranked seventh in the list of the 100 most expensive brands in the world. It then jumped and occupied first place and became the most expensive brand in the world in 2007. Google has maintained first place since the year 2007. 2007 until 2011, and after 2011 the competition for first place intensified between Google and Apple. At times, Google dominates, and at other times, Apple occupies the lead. Last year, the value of the Apple brand was estimated at about $247 billion, an increase of 67% over the previous year, while the value of the Apple brand was estimated at about $173 billion, an increase of only 9% over the previous year. This is what made Apple occupy first place, followed by Google in second place last year. As for the current year, the value of the Apple brand was estimated at about $228 billion, that is, an increase of only 8% over the previous year. Last year, while the Google brand was estimated at approximately $229 billion, an increase of 32% over the previous year, this means that Google succeeded in seizing the lead from Apple for the year 2016 and the exchange of ranks between both companies. In this intense race, Microsoft remains in third place without any progress or decline. As for the rest of the ranks, the image below shows you, dear reader, the 20 most expensive brands in the world. It is worth noting that the technology sector is still It occupies the first ranks, superior to the major brands: The ranking of the brands according to the company’s evaluation is from the least value to the highest value.

Vodafone $36.3 billion SAP $36.4 billion MasterCard $39.5 billion Industrial and Commercial Bank of China $42.1 Billion UPS $47.7 billion China Mobile $49.9 billion Tencent $53.6 billion Wells Fargo $54.2 billion GE $56.7 billion Verizon $63.5 billion Amazon $64.3 billion Marlboro $67.3 billion AT&T $77.9 billion Visa $79.2 billion Coca-Cola $80.7 billion McDonald’s $85.7 billion Microsoft $90.2 billion IBM $107.5 billion Apple $147.9 billion Google $158.8 billion #Google #Apple