For beginners: 5 tips to improve your site's search engine optimization

Working on improving and preparing search engines and enhancing the ability of your site to appear in the first results of search engines is an imperative thing that you must focus on if you want to succeed in the world of the Internet and digital marketing. The field of search engine optimization is a wide field and a vast ocean. You must go step by step, from one stage to a higher and more advanced stage. In this article, 8 tips for beginners in search engines will enhance your site’s appearance in the first results.

Contents of the topic Toggle 1- Use many images: 2- Use short URLs: 3- Include the keyword in the first 100 characters of the article: 4- Write a detailed description of your YouTube videos: 5- Make sure that your site is compatible with smartphones and different screens: 1- Use many images: Images and different visual forms are a very effective way to break the monotony of the content and divide it into pieces that are easy to read and digest. This motivates visitors and drives them to read as much of the article as possible without any boredom or anxiety. Since Google cares very much about user experience standards, any method that will increase the length of time visitors stay on your site will enhance your efforts in search engine optimization.

The graph above shows that there is a correlation and correlation between using at least one image and ranking in search engines. 2- Use short URLs: Short URLs are much better than others for users first, and for search engines after that, as they work directly or indirectly to improve the ranking of your site’s appearance in the first results of search engines. Backlinko analyzed nearly a million searches, and they noticed that short titles perform better than longer ones.

3-Include the keyword in the first 100 characters of the article: This advice may be of a kind, and it may give you high or normal results, or it may not have any effect at all. But including the main keyword in the first 100 characters of the article will not harm you at all, as when the visitor sees that the keyword he used to conduct the search is already present in the article, he will realize that he is in the right place. 4- Write a detailed description of your videos on YouTube: Writing a detailed and somewhat long description below each of your videos on YouTube helps the search engine understand the basic nature of the video and what this video is about.

Therefore, experts advise writing a description of no less than 250 characters for videos on YouTube. 5-Make sure that your site is compatible with smartphones and different screens: I think this is very basic advice, but it is the most important advice in this article. Google has now literally sanctified the importance of mobile phones in various searches, and if your site is not perfectly compatible with screens of different sizes, all your effort in SEO will be in vain.

#Search engine optimization #Website optimization