Why don't they open your email? 5 reasons

Did you know that about 900 billion emails are sent per year? About 60% of them are marketing messages sent by companies of all kinds as part of an email marketing strategy. Of course, all this huge volume of messages being circulated has made it difficult for your email to stand out and have a strong chance of appearing in your customers’ email.

But this does not prevent that e-mail marketing is still the most powerful tool for e-marketing and converting potential customers into actual ones... especially when you know that 74% of sales opportunities started with a e-mail... In addition, e-mail marketing within the integrated marketing strategy on the Internet is on the rise as it generates the highest ROI rate due to its low cost compared to other means. We are here to help you reach your customers through distinguished e-mail. By avoiding many of the mistakes that you may make, after implementing the 10 tips that we mentioned in the previous infographic.

The e-mail address is not attractive or attracts attention. The e-mail address is very important to encourage recipients to get to know the entire content, and there are several points that must be taken into consideration when creating an e-mail address: The message title must be less than 40 characters, and avoid the title being in the form of a promotional or advertisement because the goal of the title is to draw attention and then open the message and read the rest of the content. You should also avoid some phrases such as, Free, Help, Reminder, or even discounts such as 50% off, which come in the form of sales and can be classified as Spam Filters. Remember this saying that the purpose of the message title is to sell the email and not your products. You should think about your target audience, what motivates them to click??

How do we present to them an offer that is different from other work? For example, asking customers is a great way to get your subscribers interested, you can hint to them about the need or problem they are facing and inspire them to click through to the solution from the email. The recent trend now is to customize the message title, which includes the recipient's first and last name in the same title. A study conducted by Sherpa Marketing found that customizing the message title can increase click-through rates by more than 17%.

In most email, others can see part of the content of the message as visible in the image, meaning that the first words of the email text may be crucial to clicking or clicking. That's why you should not neglect it and write click-baiting content. Sender's address: When the sender's address is not personal, this may affect the click-to-open rate, because people usually ignore messages bearing company names.

But when it is from the name of an employee in a company, it generates motivation to read the entire content. For example, when I receive an email from the marketing director at Google, it is impossible for me to ignore the message and I must look at its content. Sending times: You must take into consideration sending times. Are subscribers more likely to read mail in the morning, for example?

Or while sleeping? Because message opening and reading rates vary greatly on weekdays and holidays, choosing the time is vital and important. A study from Kissmetrics also found that the highest opening rates for emails are in the early morning. The study also added that the best day of the week is the weekend, and Monday and Tuesday are the highest time when others receive messages and you should avoid crowding on these days.

Number of Emails You Send Subscribers have hundreds of friends and receive thousands of emails, which exhausts them and makes them avoid many messages, even if they are important. This is why Kissmetrics recommends sending only 1 to 4 emails per month. This may vary depending on your industry and business, and you need to conduct tests to know the number of times you send. Just make sure that excessive messaging leads to annoyance, even if the content is valuable. Mailing List Segmentation Mailing list segmentation is one of the most important factors for the success of a campaign. If you want to get high click-through rates and read content, you often need to send emails to people who want information on a specific topic.

As an example to illustrate, when a company that sells women's products sends messages to men! Certainly, the men receiving the message will ignore it, if the product targets the age group from 18 to 35 and you send the mail to women aged 45 and above! This is a mistake.

That's why it's best to segment your mailing lists and allocate them to those who are actually interested in a topic. A study conducted by Mailchimp analyzed the open rates of more than 200 emails and found that 14.4% of campaigns were rewarded, and had the highest click-through rate. Make sure to segment your mailing list