Microsoft Advertising Platform introduces new features for shopping campaigns

Microsoft Advertising introduces new features for Shopping campaigns designed to help advertisers save time and gain more insight into account performance. Here's more information about each of the new features, all guided by advertiser feedback. Microsoft Advertising is introducing 4 new capabilities for Shopping campaign product groups: filter, sort, and pivot product groups in a new list view.

Apply bulk changes faster. Enable percentage-based bid changes. View performance data side-by-side when segmenting product groups.

Previously, product groups were arranged in a hierarchical view, which allowed advertisers to only display product groups that belong to a specific ad group. With the new list view, advertisers can view all product groups across an entire account, campaign, or ad group. Using the list view, product groups can also be categorized based on name, quote, or specific performance metrics.

Sorting product groups by quotes makes it possible to make large-scale changes faster. Furthermore, advertisers now have the option to adjust bids by increasing or decreasing percentages, as well as set a maximum bid. To help advertisers make more informed bidding decisions, Microsoft Advertising has integrated performance data into product group sub-segments.

Using this data, advertisers can see how certain categories are currently performing, which can help determine how to set up product combinations. #MicrosoftAdvertising #Microsoft