SEO 2014: Methods of building web pages (crawling - duplicate content)

Today we will start with a new section of the collection of articles on SEO 2014 - in the face of Google’s algorithms update for next year. In this section of the series we will talk about methods for building ideal web pages, and what are the factors surrounding this process. We would also like to note the previous sections of this series that you can follow on the following links: Section One: SEO 2014 The Importance of Content in the Face of Google’s Algorithms Update Section Two: SEO 2014 Continued The Importance of Content (Ads - Updating Content) Section Three: SEO 2014: The importance of HTML - in the face of Google’s algorithms Topic contents Toggle Building web pages: crawling Building web pages: duplicate content Building web pages: crawling When building website pages, we have to ensure Google’s ability to crawl, as there are many factors that may hinder Google search engines from crawling our sites, and we will mention the two most important factors: Server errors: We may encounter the following problem in Google’s webmaster tools, which states the following: Googlebot was unable to access the URL because the request was timed out. lapsed or because your website was busy. As a result, Googlebot was forced to cancel the order.

The reasons for this crawl error are due to several reasons: (bandwidth exhaustion - increased load on the server - server configuration incorrectly - hosting server crash). The second factor is URL errors: Site URL errors are divided into many forms, including (Page not found - Unable to trace - Access prohibited - Server error - Soft 404). In this post, we will only present an idea of ​​the errors that we may encounter in the process of crawling the site. As for solutions, they can be presented in a side position. Aside from errors, we have to look into the depth of the site. Are search engines able to crawl the site’s topics correctly and is access to the site’s pages something prepared in advance?

To increase the ability of the streaming engine to crawl your site, you must follow these tips, which are considered great tools in increasing the crawl rate on the site, for pages that have not been accessed before: Place links to those pages within the topic. Place the next and previous titles after each post. Display similar topics from the same category and place them in a recurring side menu on the site’s main page. Ideas in the same context can help in this matter. Building web pages: Duplicate content Do not duplicate content and protect your site’s content from being copied and stolen. I liked to start with these words because they are the most important in the upcoming updates for the year 2014. Many were surprised when Matt Cutts said that we do not have to worry about duplicate content and that Google will simply ignore duplicate content on the site, provided that this content is not annoying or spam. To avoid these possibilities, we must follow proper methods of blogging on the site and avoid copying and pasting content and repeating it, because if this process is classified as spam, your site will be punished and it will be very difficult to return it to its normal state. The most important way to do this is to use the feature of specifying the canonical title using rel=”canonical”, and in this way we tell the search engines that this page is the basis and this is just duplicate content or quotes from it.

For the coming year, we expect some changes and to actually start implementing some strictness regarding repetitive content, not as a punishment to the site, but rather to reduce the organic searches coming to the site. Among all the articles that we present, we notice that the value of the content is increasing little by little. Make developing the content on your site the primary goal for the coming year.

Good luck #crawling the site #duplicate content #building web pages