Optimizing the site for search engines: Is it time to build AMP pages on your site?

Forums and websites specialized in SEO topics and search engine optimization techniques are full of articles and topics that talk about AMP pages. Some explain them in detail and some teach you how to create them. So what are these pages and is it really time to create them? Does it play a role in improving the site’s ranking in Google search results?

Topic Contents Toggle What are AMP pages?

Who is currently using AMP pages? Should I use AMP on my site?

What are AMP pages?

It is the result of a project launched by Google in October 2016. The purpose of this is to speed up the display of pages for smartphone users. Simply put, AMP pages remove all the elements that can slow down and make browsing difficult from mobile without affecting the actual content of the page. For example, JavaScript codes, elements used in browsing the site, and a large amount of advertisements are removed. The other thing that you should know about AMP pages is that you will be forced to use a protocol. HTTPS so you can apply these pages to your site. In this article, I will not go over the steps to implement these pages, and perhaps in a later article I will go over how to apply and build them on websites running on the WordPress platform. On the fourteenth of last February, Google officially announced that AMP pages will begin to appear in search results when the search is conducted via mobile phone, and the user will find a symbol indicating that the current page is an AMP page, and AMP pages have already begun to appear in search results via mobile phone, and here questions also began to appear: Is it a Google ranking factor?

Should I add it to my site? Who is currently using AMP pages? In order for us to be able to make a correct decision regarding the necessity or non-necessity of supporting AMP technology in our sites, let us first get to know the sites that have adopted this technology. Most of the sites that have adopted this technology are publishing sites and technology sites. To understand the nature of these sites, you can access the official link of the AMP project, and there you will find a list of sites that use this technology. Compare the type of your site with these sites if it is of a similar nature. Then you can start thinking about applying this technology to your site.

Should I use AMP on my site? First and foremost, you must know that the technology is being tested and no final decision has been made regarding its success or failure, and therefore you cannot predict the extent of the success of this technology currently. Secondly, there are many ranking factors that are most important to focus on. Thirdly, since the technology is currently being tested, it is most likely not a factor in ranking on Google. In addition, many statements indicate that AMP does not affect rankings currently, so I think it is a little early to apply this technology to your site, but if you like to follow the example. With large companies and implementing it, this is a good thing, and they will be a pioneer in this field.