Advertising targeting and achieving goals

Many people believe that marketing and advertising are one thing. If you are one of these people, you must correct this view because it is completely wrong. Promotional or advertising operations are only one part of the integrated marketing process, which includes many other aspects. Modern marketing aims to study the desires and needs of the consumer to provide a product that satisfies these desires. Therefore, there are many functions carried out by the marketing department and it is not limited to the advertising process only. The marketing article can be reviewed between yesterday and today, as well as traditional marketing and e-marketing. Is there a difference? Read more details.

After this simple introduction and after knowing that advertising is only a small part of marketing, we can now move on to talking about the main focus of our article, in which we would like to shed light on advertising targeting on the Internet. Advertisements done randomly and without study cannot achieve the desired benefits, so I advise you to prepare a cup of coffee, sit comfortably, and continue reading the following lines with complete concentration. If you are the owner of a website that specializes in providing programming services to website owners, and you have two advertising options, the first is an advertising banner on a gaming website that has 100,000 visitors per month, and the cost of advertising there is $200 per month, and the second option is to use Google AdWords ads at a consumption rate of $15 per day, that is, about $450 per month, which of these two options would you choose?

Hey, hey, it seems that you have jumped a lot forward. Before looking at the available options, have you studied your advertising goals first? Take a pen and paper and write down the general objectives of the advertisement. Determine whether the main objective is to increase sales, or to introduce your site. Also, what are the characteristics of the target group, what are their demographic characteristics such as gender and age group, and do you want them from a specific country, what are their interests, should they be site owners at the present time? Answer all of that and specify any details that you deem important before you complete the next steps. Good, you have defined your advertising objectives and clarified the various details of the target group, but stop for a moment. What is the specific budget for advertisements? 100 dollars, or 200, or even 10,000. You cannot advance further without specifying a clear budget. Do you want to set a budget for one advertising campaign, or do you want to set a budget for the next three months, or for your budget to be for the entire year? Have you first studied the amount of available liquidity and put everything in perspective, and are there other priorities before advertisements for which you have not specified a share? From the budget, record all of this on the paper in front of you, make all your calculations carefully, and then determine the method you want to follow to finance advertising and what is the budget allocated for that.

Let us now return to the two advertising options that we mentioned above. The first is an advertising banner on a gaming site and the second is an advertisement on the Google AdWords platform. The first step to think about is which of the two ads achieves our set goals? If we think a little about the gaming site, we have to ask ourselves what is the nature of the visitors to this site, and whether these visitors fit the target group in our advertisement. The gaming site is very far from the world of programming, and by logical calculations, it is not expected that the target group in the advertisement for your site specializing in programming services will be present on such a site, and even if we assume that there are those interested in this field who visit this gaming site, the possibility here is weak and cannot be built upon. In addition to all of that, advertising banners do not constitute the best alternative in our time, especially if they are It depends on the duration, not the number of clicks. Your ad may be displayed ten thousand times a day and you only get 10 visitors! Let us now look at the other alternative, which is Google AdWords ads, as Google has a huge network of publishers, and these publishers vary in size and specialization of their sites, and this means giving you the opportunity to reach the target group in multiple places. Google does not depend in displaying ads on the site’s specialization only, but the visitor’s interests are also taken into account. If we assume that the advertising site that we talked about above is one of the publishers of Google ads; It is possible for your ad to appear on it if the visitor to that site has an interest in this field, because Google keeps complete records about the visitor and his interests, whether through the searches he conducts or any other operations related to Google. We should also not forget that Google provides very precise options for targeting, including, but not limited to, specifying countries and cities, the interests of the target group, age groups, and other options. It also provides the possibility of managing the budget in a distinct manner, which includes several things such as the ability to determine the daily budget, the highest price per click, and other options.

You may be wondering now, does what was mentioned above mean that it is always better to use Google AdWords ads or other PPC networks? The answer to this question is no. What I mentioned above is just an example of comparison between the two options with which I started this article. The enormous capabilities provided by Google, which often make it a suitable option, does not mean that it is always the best option. Rather, the idea depends on choosing advertising channels that reach you to reach the set advertising goals and ultimately lead to achieving the general marketing goals. Any path that leads to this goal with the best balanced result between cost and performance is always the best option. Advertising on a site specialized in providing programming lessons, for example, may be a suitable option for your site, but the matter requires studying the different alternatives to determine the best one. The choice cannot be random because this will not lead to achieving the results that you seek to reach.

In summary, you must always determine your advertising goals, and based on these goals and according to the nature of your site, product, or advertised service, you must accurately determine the target group, then determine the advertising budget, and study the available advertising alternatives so that you can choose the alternative that will lead you to your goals. #Google Ads #Electronic Advertising #Advertising Targeting #Marketing