Note: configuring the site for Google only is wrong for the following reasons

Yes, dear reader, do not be surprised. The Google search engine is the most powerful and most widely used search engine in the world. This is an undoubted fact. This leadership and superiority over the rest of the search engines makes webmasters, website owners, and those working in the field of SEO in a constant effort to prepare their sites for the Google search engine, by following the latest developments, updates, and improvements that Google makes to its algorithm. But what about the other search engines? Is neglecting it right? Rather, are there any reasons that motivate us to pay attention to search engines other than Google?

Is there a way I can optimize my site for Google and at the same time for other search engines? Have you heard of the Chinese search engine Baidu?

Have you heard of the Russian search engine Yandix?

Perhaps you will tell me what my relationship is with a Chinese search engine and a Russian search engine. Well, before you rush, what if in the future, after the success of your site, you thought about using it for affiliate marketing, or you liked to promote a program that you developed or a specific product that produces results, and you wanted to target China, Russia, and Eastern European countries, your gateway to reaching these two countries are the two search engines mentioned above, but during the process of developing your site you did not take the previous two search engines into consideration and your interest was focused on On Google, it's a disaster, isn't it? In today's article we will learn some of the methods that we can use to prepare the site for Google on the one hand and for the rest of the search engines on the other. The way of thinking that I will share with you in today's article is the most appropriate method for preparing the website for search engines. I will show you some examples that can help you learn to think correctly to apply SEO techniques in a way that is compatible with the largest possible number of search engines. Contents of the topic: Toggle JavaScript and Ajax The meta tag and the subdomain title tag and the subfolder The location of the content on the page JavaScript and Ajax Google recently announced that its crawler has become able to read and archive the links and content contained within the JavaScript and Ajax codes. Of course, news like this is excellent news for developers and website owners, as they can now use JavaScript and Ajax codes without worrying about affecting their site’s ranking. In Google, however, in order for it to work correctly, we have to slow down a little and think about the rest of the search engines. For example, the crawler for the Baidu search engine is not skilled at browsing and archiving JavaScript. After one of the sites used JavaScript, the number of indexed pages in Baidu decreased from 86,300 pages to only 174 pages. As for Yandex, it announced in November of last year that it had begun archiving content and links that use JavaScript. .

Tips: I advise you, dear reader, not to use Java

Script with the content, if it is possible to do without it, at least temporarily until we see better support and greater ability for crawlers to deal with JavaScript, in order to ensure that your site is archived in the largest possible number of search engines. Meta tag and title tag here I mean keywords and the importance they take when they appear in the meta tag or title tag. Search engines differ in the way they deal with the topic. I will not expand on the way each search engine deals separately, but I will give you the butter. Keywords, if they appear in the meta tag or title tag, are useful in search engines and not useful in others, but they also do no harm, therefore as long as there is no harm (compared to the previous case of JavaScript). I advise you to use it (of course, naturally and not artificially), as you will not lose anything. Subdomain and Subfolder Suppose you want to create a subpart of your site specifically for China, how will you choose its address?

Will you choose a subdomain: cn.mydomain.com or will you choose a subfolder: mydomain.com/cn? Which is better for local search results? Returning to Google, you will find that Google advises you to use any method, as both work well for it, but remember that you are targeting China and a very large number of Chinese use Baidu. Returning to the Baidu search engine, you will find that it is preferable to use the subfolder method and not the subdomain method. I think the answer has become clear now.

The location of the content on the page. The way search engine crawlers work has evolved significantly in recent years and has become able to index content regardless of its location on the web page. However, some engines still adopt a different method of crawling. Take, for example, the search engine Baidu, which crawls the entire page the first time. However, when it crawls a page that it has previously indexed, it only reads the first 1000 bytes of the page. If no change is recorded, it stops crawling the page and moves to the next page. . Therefore, to avoid such cases, always try to mention the part of the content that interests you, as well as the keywords, at the beginning of the web page. If you update the content of a page, and the update is at the bottom of the page, try to make an update at the top of the page as well, or add the page link to the webmaster tools of the search engine you are targeting to ensure that the new content is indexed after it has been modified.

There are other differences between Google, Yandex, and Baidu, but my goal in this article is not to highlight the differences, but rather to provide you with examples of the correct way of thinking so that you can later generalize it to the search engine that you want to harness to serve you. Search engines are many and varied, and your skill in harnessing them to your advantage is matched by an increase in profit and an increase in the number of visitors. #GoogleSEOtag #seo #GoogleSEO #SEO