How to write a successful promotional post on social media

Social media is considered one of the most effective means of electronic marketing and online promotion at the present time, as it enables you to deliver your advertising message to a large number of users. Social media also enables you to target and target a specific audience of users instead of random targeting. This targeting is more accurate than any other promotional means due to the amount of information that social media has about its users. It knows their genders, ages, countries, education, interests, and other information that Give it priority in directing your advertising campaign in an optimal way. The correct targeting of customers is the first part of promotion through social media. This part will be handled by social media. The second part is writing the post and publishing it. This part is handled by the advertiser, as the success of the promotional process through social media depends on the extent of the advertiser’s skill in writing the post. The more readers interact with the post (like - share - etc.), the more the post will be considered a success. In this article, I will present to you the most important points that must You should take them into consideration to ensure writing a successful post on social media. I hope you find it useful. 1- Timing of publication: One of the very successful strategies in publishing is to determine the optimal time to publish the post. It is preferable to conduct a study to determine the time when the greatest number of users are online, then publish your post at this time and raise questions and issues for discussion and interact with your users. For example, one of the private companies that sell children’s products conducted a study and discovered that there is a large presence of its audience at three in the morning, and when investigating the matter it turned out that most mothers wake up at this time to feed their children. Therefore, the company focused on publishing its posts during this time period of the day.

2- Competitions and contests: Try every period of time to hold a contest or competition on your pages on social networking sites, as this will bring more visitors to your page and raise the level of interaction and integration with the site. Place prizes for whoever answers the contest question or who wins the competition. Make the product you want to promote the focus of this contest or competition, and if possible, provide evidence of the integrity of the contest and competition and that you delivered the prize to the winning person. 3- Use questions with “Like” and “Share” answers: This strategy is considered very successful in promoting via social media networks. This strategy depends on asking questions on your page, and making the answer to these questions by pressing the like button or the share button. For example, a company wants to promote two new types of women’s bags. It posted a picture containing the two models on its Facebook page, and asked its followers to press the “Like” button if they liked the first model, and Click on the “Share” button if they like the second model. This method has many benefits: it increases the rate of interaction with the page, is considered a survey of customers’ opinions, and turns customers into advertisers after pressing the share and like buttons, but do not use it too much so that your customers do not get bored of your page. 4- Write posts directed to the users’ feelings: Try every now and then to publish a post directed to the feelings of your followers. For example, you can publish a picture of a sunset with a motivational piece of wisdom calling for action and not giving up. Social media users tend to like this type of posts. This type of posts achieves high participation and admiration rates and adds some vitality to your page.

5- Draw a smile on the faces of your followers: Users on social media networks are looking for fun, and you will not succeed in winning them over if your page is rigid and tries to promote the product and only talks about its specifications and features, so try to add some fun to your posts. Try as much as possible to combine your posts with fun and promotion together, as this will make your followers eagerly await your posts. 6- Use pictures and infographics: Social media users tend to stay away from long text posts, as they will not stop at long posts and will not give them the slightest attention. Therefore, it is recommended to resort to pictures and infographics. Try to present your promotional information by combining it with attractive pictures. If the information you provide is long, I advise you to resort to infographics, as it will attract much more attention than long and abstract text. 7- Make your posts valuable: Do not publish posts for the purpose of publishing only. One of the biggest mistakes you can make that can lose you followers on social media is paying attention to the quantity of posts and not their type. Try to offer something new and useful in every post you submit, as this increases the number of your followers. As for repetition and submitting posts that do not contain any added value and do not offer anything new, it harms the reputation of your product and the reputation of your brand.

8- Try to get comments and posts from well-known faces: If you can communicate with a celebrity or well-known media or commercial figure and have him comment on one of your posts, do not hesitate and quickly contact him. This step is not available to everyone and is somewhat difficult, but it will attract a great deal of attention and interest to your posts and your page. Finally, I want to point out that combining more than one of the previous points together increases the likelihood that the post will succeed in achieving the goal set for it. Try to stand out in what you publish, differ from your competitors, and add some spirit to your posts, and you will certainly receive positive reactions from your followers.