What is the best social marketing tool of 2015?

I decided instead of going out of the house tonight, even though it is the only time I can be a social person. Other than that, I sometimes feel like a robot who lives to write content and share bits on the Internet. To share with you an important development in the world of marketing on social media. As marketers, we all seek the tool that will one day put us close to our customers, with whom we always strive to build a direct relationship.

Many developments have been introduced on Facebook through the “Facebook Manager” tool to make it easier for us to study our Facebook followers, their interaction with us, and our interaction with them strategically. In addition to the interactive tools provided by Twitter and Tumblr, which have not yet seen any impact in the Arab world. But the Web will not be satisfied with giving us tools without always striving to provide the impossible, making the gap between the seller and the user almost non-existent.

Any relationship is as direct as possible. But couldn't this be something that puts some marketers to the test?

The best social marketing tool ever introduced by Facebook

News in the world of technology is that it will begin developing the social networking application Instagram - which was previously purchased by Facebook in 2012 for a billion dollars - a new means of communication for businessmen and marketers with their users. It was important news for many.

Personally, I would not bet on this approach, because I personally, as a user, get very upset when I see that a very private social tool in my relationships with my friends is being infringed upon by marketers to spread their goals and earn money while I am engaged in the activity of following my friends privately. This was my own opinion. I shared it with my coworkers and then kept it to myself until I heard a while ago that Instagram allows businessmen in the Mina area to run paid ads on Instagram. Knowing that the first time ads appeared on Instagram was in November 2013 in the United States, which will reach Britain and the Middle East and North Africa region at the end of this month, September 30.

Then I went back to thinking about the matter with the logic of a smart marketer! It seems that Instagram alone, with its great presence, convinced me of the importance of Instagram ads, but only the future will determine whether it will actually succeed or not! So what are the benefits at the level of the Middle East region: Instagram is the fastest growing social network in the world, especially in the Middle East and North Africa.

Instagram will bring the relationship between the marketer and the customer closer. Instagram will be used as a tool not only to gain customers and develop relationships with them, but also as an important tool for developing the brand. Instagram allows you to reach the largest possible number of users at a low cost, as payment is made using CPM, meaning “cost per thousand viewers.”

Instagram will provide the opportunity for both large and small companies to use paid advertising. Some tips that Instagram gives you when publishing your ads with it: You must have a sufficient number of followers on Instagram to have the service available to you. Design your ads as if you are a friend of the user, exactly as you use them to communicate with your friends.

Give the user information that he did not know before about the nature of your business or the manufacture of your goods. That is, give the user the feeling that he is watching what is behind the scenes. Learn from some important brands such as Levi’s, Macy’s, Ben & Jerry’s and Burberry.

Remember that the user will be able to distinguish between the ad and the regular image by marking the ads with the “Sponsored” sign on the far right. Some tips from businesses that have succeeded using Instagram, such as Adidas, Ben & Jerry's, and Macy's: If you are offering a product, convey a very natural image of your product, such as when someone is tasting ice cream or someone is carrying out their normal life with an exciting lifestyle. 2.

If you are providing an online service, be sure to link the natural human aspect of providing the service with the user’s need for it, to remind the user that what is providing the service to him is a natural human being and not just a computer or a voice behind the phone. These are some of the things I wanted to share with you. What makes me so excited to follow and share the topic is the following questions: Will Instagram become the most powerful brand marketing tool in 2015?

Or might improper use of conveying the message and understanding the meaning of the Instagram tool harm the brand by violating the user’s privacy? What will be the impact of brands entering the user’s life more directly on his purchasing behavior and lifestyle?