What are pop-ups? How do you benefit from it on your WordPress site? Comprehensive explanation

Pop-up windows may have gained a bad reputation in the last decade due to their bad use, which annoys the visitor by displaying many advertisements that are inappropriate for him randomly and annoyingly. However, we will not talk about this type of pop-up windows in our article today, but we are talking about displaying these pop-up windows in a professional manner that enhances the user’s experience and adds a marketing benefit to the site owner. This matter may be of great importance to your site, as you can place some important information or data in that window that will further enhance your site visitors’ interaction with you. For example, you can customize a pop-up window that informs the visitor once he enters the site that there are offers and discounts on some products or services for a short period, or informs the visitor of an important event, or asks him to subscribe to the mailing list, for example.

In this article, we will explain to you the best ways through which you can create and customize a pop-up window on your WordPress site in order to help you strengthen the relationship between you and your site visitors and display appropriate promotional content to them, which will help them make the right decisions. Contents of the article: Benefits of creating and customizing a pop-up window Tips for creating a successful pop-up window How to create a pop-up window in WordPress Adding the Popup maker Adding the Popup Builder Benefits of creating and customizing a pop-up window We can say that using pop-up windows in front of your site visitors by displaying them appropriately on specific pages on the site with the visitor’s permission to view the content of the window and also be able to close it, is considered an excellent promotional method if you use it effectively to increase your visitors’ interaction with you in a positive way that benefits you and them alike, and here are some Ideas that may be useful for you to use pop-up windows on your site: Requesting contact from the customer: For example, if your site expresses an activity that depends on making a call from the customer to obtain the product or service, you can use the pop-up window to display a box containing your contact information from visitors as soon as they enter the site to motivate the visitor to make a call with you. Opinion poll: The pop-up window can be used to poll visitors about your site’s services, their opinions regarding your site’s performance, and their aspirations for the details that need to be developed. This helps you understand the way your visitors think and thus provides them with the most appropriate content.

Registration on the mailing list: Pop-up windows can be used to request registration from your site visitors to the mailing list. A pop-up window can be created that contains an email entry form for visitors. You can encourage them to register by email in exchange for receiving a valuable gift for them, for example, and then continue sending marketing messages via email to these visitors in a way that serves your business. Showing a discount coupon: Also among the promotional methods that you can rely on in pop-up windows is showing a 10% or 20% discount coupon. If you are the owner of an online store and you want to encourage the customer to make the decision to buy, he may hesitate to buy, but when this window appears that offers him a wonderful discount, he takes the decision to complete the purchase then. These are some ideas that you can use to benefit from enhancing the marketing efforts on your site, and many other effective ideas can be implemented for using pop-ups on your site.

Now let's talk about some tips for creating a professional-style popup. Tips for creating a pop-up window: We also explained that using pop-up windows may benefit you greatly, but if you use them in the wrong way, it may negatively affect your site and the confidence of your visitors greatly. Therefore, here are some important tips before you start creating a pop-up window on your site directly in front of your visitors: Do not use the pop-up window in an annoying way, because the appearance of many pop-up windows in a way that does not suit the visitor’s needs may lead to the visitor being alienated from your site and then leaving it and never coming back again.

Ideally, make the information clear in the popup, show specifically what action is requested and what the visitor will get in this offer. Do not display a lot of programming commands in the pop-up window so as not to affect the visitor's increased loading time of the site, lest it negatively affect the visitor's experience by suddenly disrupting the site's speed. For this, you can effectively use pop-up windows, and let us now talk about how to create pop-up windows on your WordPress site.

How to create a pop-up window in WordPress If you have installed WordPress on your site, you can create a pop-up window in front of your site visitors using some ready-made plugins that help you create and design a pop-up window, control all window settings, customize the window content, and receive the required data through an easy-to-use control panel. Read also: A complete explanation of creating and customizing a WordPress website. There are many plugins that design and create a pop-up window in front of site visitors in different and varied shapes and designs. Let us now talk about Popup maker, as it is a free and easy plugin that you can use to create a pop-up window on your WordPress site in an easy and completely free way. Create a popup using Popup maker The Popup maker plugin has received more than 600,000 installations from website owners and provides updates continuously.

The add-on provides many options through which you can create and customize a pop-up window on your site for free. The add-on provides the following options: The ability to display some of your online store’s products in a pop-up window directly in front of visitors as soon as they enter the site. Create opinion polls that appear in front of your site visitors in the form of a pop-up window to collect their opinions about the content of your site. Create a window that opens automatically as soon as the visitor enters your site. Create a form that asks the visitor to register for the mailing list to use the add-on. You can install it first on your site, where from within the WordPress control panel you go to: Add-ons.