Additional augmented reality content for its Apple TV+ offerings

Bloomberg News explained, through its latest report, that Apple is preparing to add augmented reality content to its offerings available on the Apple TV + service for movies, series, and TV broadcasts. This aims to help retain subscribers and lay the foundation for Apple Glasses, known as Apple’s upcoming smart augmented reality glasses, which are agreed to arrive in 2022. One of the most important additions offered by this new feature is that it will allow its fans to be able to see characters, objects and locations from the shows they prefer to see, for example, the Moonwalk scene from For All Mankind, by using an iPad or iPhone while using augmented reality capabilities from AR capabilities.

It turns out that this is mainly intended to provide additional content and not something you watch in conjunction with the show. Apple also notes that Apple has more additional content that enhances its offerings, including podcasts on the subject. Through this new feature, elements of the TV show, such as characters or objects, will be displayed on the viewer's phone or tablet, in addition to being integrated into the surrounding environment, according to a group of people familiar with the project, such as the example mentioned above of someone watching the moonwalk scene in the Apple For All Mankind program being able to see a virtual spacecraft on their device screen, appearing to float on top of the coffee table in the living room. This option will serve as additional content similar to a director's commentary or trailer that accompanies the movie download and can be accessed from the Apple TV app at iPhone or iPad. It was also originally planned to launch the augmented reality feature later this year, in conjunction with the iPhone 12 Series, since some models in this group will come with a LiDAR sensor, and thus this is the time when the free subscriptions that customers receive will end, because Apple has worked to provide a free subscription for only one year in the Apple TV + service to everyone who purchases a new iPhone or iPad.

However, the outbreak of the COVID-19 pandemic, called the new coronavirus, caused a delay in software development and film production needed for the feature, so the launch was postponed to 2021, and some people said that Apple could eventually decide to cancel the plan. An Apple spokesperson declined to comment on this. This additional content is one of several ways in which Apple has sought to make the TV+ service more valuable and keep people subscribed. The company is also developing a series of subscription packages dubbed Apple One, which will include the TV+ service along with discounted access to other services such as Apple Music and Apple Arcade mobile games over the past week. Apple has launched its first TV+ Video bundle, offering customers who subscribe to Apple's service a discounted price on a bundle of CBS All Access and Showtime. The Cupertino, California-based company also launched TV+ last year for $4.99 a month, but many customers are still on the free year of service that comes with the purchase of an Apple product. These first trial accounts will expire just weeks after the next iPhones are set to debut in October. A number of people have reported that the company is considering keeping a free access offer to attract new subscribers, but With a shorter period of time.

While increasing subscription revenue is one of Apple's core strategies now, augmented reality is a key component of the company's future devices as well, and some people familiar with the products explained that some of the upcoming iPhones will include the 3-D Lidar scanners used in the latest iPad Pro, making augmented reality apps load faster and giving them a better sense of their environment. #AppleTV service #Additional content