Advantages and disadvantages of electronic marketing

Individuals resort to marketing when selling a product, or promoting a project, for the purpose of providing the customer’s needs and working to satisfy him. The idea of ​​marketing depends on convincing the target customers of the offered product, until the purchasing stage is reached. Thus, we conclude that electronic marketing has many advantages, but it also has disadvantages. In this article, we will learn in detail about the advantages and disadvantages of electronic marketing, but we will first discuss what electronic marketing is. Continue reading, dear visitor. Topic contents Toggle An overview of e-marketing Advantages of e-marketing Disadvantages of e-marketing 2. Fraud and deception 3.

Violation of privacy. An overview of e-marketing. E-marketing is defined as a process through which the product is delivered in the right place and time to the customer. This indicates that at the present time the marketer needs to meet with customers, but how should the marketer meet all these customers that he needs? This is a major dilemma facing marketers in traditional marketing, which electronic marketing worked to solve, as electronic marketing enabled marketers to meet customers through their virtual website on the Internet. The responsibility of the electronic marketer is to build awareness among customers about the brand or product to be marketed. In this case, the marketer resorts to electronic channels to consolidate the brand in the minds of customers. Electronic marketing is an important marketing method because it has many advantages.

There are some individuals who have developed a concept of marketing that it is considered an individual's talent and art, even if the individual is uneducated, while others have defined it as a set of scientific rules that ultimately aim to achieve the goal of sales. While the comprehensive definition of e-marketing is a science and an art, a science considering that it is one of the sciences that is concerned with knowing the desires and requirements of customers in addition to their needs, in addition to the way in which services and products are presented to customers in a way that is compatible with them, taking into account both the price and quality of the service or product, thus achieving profit and the customer’s feeling of complete satisfaction with the service provided, and e-marketing is an art, that is, an art in knowing the method through which customers’ desires are known and the method of satisfying them, in addition to the methods of displaying services and goods. Advantages of e-marketing The advantages of e-marketing are the following: saving effort and time for both the customer and the seller in terms of completing the buying and selling transactions in an easy way from home.

o The possibility of delivering the product to a specific audience, whether it is for children only, men, or women. o Making all the information available on a website that the consumer needs before the purchase process. o Save money.

o Providing freedom and comfort to both the consumer and the seller while making the purchasing or selling decision. o The possibility of paying money using bank cards available everywhere. o Marketing a large number of products and commodities.

Disadvantages of e-marketing The defects of e-marketing are as follows: 1. Inadequacy of the product. One of the most common problems faced by e-marketing is that the product does not reach the desired goal and does not meet the expectations of consumers. This may result from the physical vision of the product and the material shortage. Therefore, many individuals believe that what traditional stores provide to consumers in terms of selection and inspection is better than resorting to e-marketing sites that are characterized by ambiguity in terms of their products. 2.

Fraud and Deception There are many sites that have spread on the Internet specifically for electronic marketing, but for the purpose of defrauding and deceiving individuals. Also, these sites do not need a great effort to convince consumers of the extent of trust and credibility that they provide, because they have a professionally designed and attractive design that makes individuals feel confident when they order a product from these sites, but the customer is then surprised by the scam and the product does not arrive. This does not mean that fraudulent operations stop only in buying and selling, as it is easy for these sites to deceive consumers by collecting donations for a number of organizations. And charitable organizations by sending a message to the website’s email. 3. Violation of privacy Before the consumer begins to purchase from a website, it requires some of his personal information. However, the customer may be exposed to the problem of violation of privacy because of this information, which carries within it the risk of being exposed to the problem of embezzlement and plunder, and this is a very disturbing problem.

#Electronic Marketing #Advantages of E-Marketing #Disadvantages of E-Marketing