Topic contents Toggle schema.org markup for videos Add a VideoObject to a video page schema.org properties VideoObject schema.org markup for videos Google endorses and recommends the use of schema.org in-page markup for videos. The schema.org vocabulary is compatible with Google, Bing, and Yahoo!. When you use schema.org to describe videos, Google will be able to index the videos and display them in search.
Use schema.org/VideoObject type to describe videos. (You can find a full explanation at schema.org ).
Make sure the video and schema.org markup appear without any JavaScript or Flash executed. To understand how your site appears to Google, you should view your display pages in a text-only browser like Lynx, or a more traditional browser with Flash and JavaScript disabled.
You can and should also send
A video sitemap to help Google discover your videos and provide additional information about their content.
Adding a VideoObject to a video page You can add encoding
schema.org directly to HTML in the video page. When Google crawls your page, this information will be used to index your video. Although the amount of features required is not large, Google will benefit from providing additional information in understanding the video and improving its visibility in search results.
After adding markup to your page, use the Structured Data Testing Tool to ensure that Google can correctly extract the marked-up content from your page.
Here's an example of HTML encoded content for a video: Video: Title
Video description
schema.org VideoObject properties Google recommends using the following tags in markup of video content. You can see a complete list of VideoObject properties at schema.org. Property required?DescriptionnameRequiredVideoTitledescriptionRequiredVideo File DescriptionthumbnailUrlRequired A URL that points to the video thumbnail file.
Image resolution must be no less than 160 x 90 pixels and no more than 1920 x 1080 pixels. We recommend that images be in jpg format. or png.
or gif.duration Recommended Video Duration in ISO 8601 format .contentURL Recommended A URL that points to the actual video media file. This file must be .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, or another video file format.
All files must be accessible via HTTP. Profiles that require downloading the source via streaming protocols, such as RTMP, are not supported. Providing this file helps Google create video thumbnails and video previews, and helps Google verify video ownership. Best practices: Ensure that only Googlebot accesses your content using a reverse DNS lookup. embedURL Recommended A URL that points to a player for the selected video. Usually this is the information in the src element of the tag.
Example: Dailymotion: http://www.dailymotion.com/swf/x1o2g Best Practices: Ensure that only Googlebot accesses your content using a reverse DNS lookup .uploadDate Recommended The date the video was first published, in ISO 8601 format .expires Recommended if required The date after which the video will no longer be available, in ISO 8601 format.
Do not provide this information if the video has not expired. #schemaorg #VideoObject #schemaorgencoding #schemaorgencodingAnd addVideoObject
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