10 features of digital advertising that you cannot find in traditional advertising methods

With the great and rapid progress of technology and communications in our current time and the tremendous increase in the number of Internet users, the Internet has become one of the largest commercial markets in the world. It offers many advantages that are not found in traditional markets, and includes hundreds of millions of users who can be converted into real customers for your products. These reasons are only a small part of a wide range of reasons that currently push companies to work in the field of electronic marketing. The first step in targeting any market is to promote your product in this market. Most of us know the traditional media, from advertising on television, to advertising in newspapers, or on the radio. If you are looking to promote your products via the Internet, traditional advertising means will not serve the purpose required of them. You must use electronic advertising means, which are many and varied, and there is no room to mention them in this article. However, if you want more information about electronic advertising means, you can search online and you will find many of them (for example, you can start from the Hassoub advertising network  

ads.hsoub.com - an advertising network specialized in electronic advertising in the Arab market - and you will find a lot of useful information in it. You will find in it a lot of information that you must know before delving into the field of electronic advertising. In this article, I present to you the basic reasons that prompt you to use electronic advertising, or in other words, the advantages that distinguish electronic advertising from traditional advertising. If you are a corporate business owner, I expect that you will start thinking seriously about electronic advertising if you plan for the survival and continuity of your business. I wish you all the benefits.

Topic Contents Toggle The size of the company does not matter. Low cost and ease of measurement 

Instant reports and results 

The possibility of continuous improvement of the advertising strategy  improving the reputation of your brand is a very wide market 

Speed ​​of spread 

Do Not Disturb  Ad display time does not matter 

Company size does not matter 

One of the main advantages of electronic advertising is your ability to delve into this field, regardless of the size of the company you run. If your company is a startup and you want to promote your product via the Internet, you will not be worried about the size of the competitor. You can compete with the largest companies even if you are in the launch stage. In traditional advertising, the large companies lead and take the lead. The reason for this is the high cost of this type of advertising, which makes startup companies unable to compete at all. As for the field of electronic advertising, success is for the distinguished, the quality of your advertisement and the quality of it. Service and your difference from your competitors will give you the lead regardless of the size of this competitor. Low cost One of the most important advantages of electronic advertising is the low cost, as it is known that advertising in traditional means is very high. One advertisement on television may cost you tens of thousands of dollars, while electronic advertising is much less expensive than that, and this is what prompts many people to use it.

Ease of measurement. In traditional advertising, there is a big problem in measurement. To clarify this problem, let us assume that you placed two advertisements on two different television channels, and you wanted to stop one of the advertisements that is less effective. How would you choose? In other words, how will you measure the effectiveness of both ads and compare them?

This applies to all traditional advertising means, not just television. Newspapers, magazines, and yellow pages all have the same shortcomings in the measurement process. As for electronic advertising methods, the matter is completely different, as the measurement process can be done easily. You can measure the number of visits to your site that come from each ad you place, and thus you can easily compare between your various ads and choose the best one. This comparison is done using many tools available on the Internet, some of which are free and some are paid. Perhaps the most famous and popular of these tools is Google Analytics, and this tool is only one of a very large number of tools that you can use in the measurement processes for your electronic ads on the Internet.

Instant reports and results 

In advertising on the Internet, you will begin to see the results of the advertisement as soon as you publish it on the Internet. The number of clicks on the advertisement will appear directly in front of you, and you can monitor the number of visits and the number of clicks in real time. This is much better than traditional advertisements that do not enable you to know the extent of interaction with the published advertisement. In the best cases, some traditional advertising companies provide you with results about the effectiveness of the advertisement, but these results are approximate results and require a period of time until they are ready, while the results in electronic advertising are immediate results. The possibility of continuous improvement of the advertising strategy  in e-marketing. You can track the customer during your advertising campaign at every stage of his interaction with this campaign, starting from how he reached the ad, to viewing the ad, to clicking on the ad and then entering the site targeted by the ad. Through this information, you can constantly improve your marketing strategy. You can know the weak points in this strategy. For example, you may notice that the ad site does not achieve a good viewership rate compared to another site, so you change the site.

This method of collecting information enables you to continuously develop your advertising strategy. Improving your brand's reputation You can improve your brand's reputation and give your customers a good impression of your products through your site. Good site content and distinctive and unique design play a major role in improving the reputation of your products. For example, if the articles published on your site are of a professional nature, this creates a feeling among your site visitors that your company is an expert in its field of work. In traditional advertising, advertising does not have the same role in improving the reputation of the product, as its effect is much less compared to electronic advertising.

A very wide market. In e-marketing, you can target a very large number of users, as geographical borders will not be an obstacle to you, and if you are able to design your site in a way that is compatible with search engines (this field is called “SEO”, and it is a wide field and there are specialists in it, and its goal is to increase your ranking in search engine results) then the world’s markets will open up to you. On the other hand, if you think about targeting the same size of market using traditional advertising methods, the cost is great and even enormous, and you will not be able to bear it unless you are one of the huge companies. Very.

Speed ​​of spread 

Electronic advertising is characterized by a very rapid spread. To clarify this point, let me give you the following example: Suppose you place an advertisement on one of the well-known television channels. What are the limits of the spread of this advertisement? In fact, the last point that the ad will reach is the viewer and it will not spread any further. Suppose now that you placed an ad on one of the sites for your product. A group of users liked this ad and in turn shared the ad on their accounts on social networks such as Facebook, Twitter, and others. What happened was that these users turned from recipients of the ad to its publishers, and thus the rate of spread of your ad increased. Let us continue with our example. After the process of sharing the ad, some of them pressed the like button. This simple click transformed him from a recipient of the advertisement into a publisher of it, because all the friends of the user who pressed the like button will see what their friend liked. From this example, you can infer the great speed of spread that electronic advertising can achieve compared to traditional advertising.

Do not disturb. In traditional e-marketing, you cannot control the person who watches the ad. When you place an ad on television, you cannot control the people who watch this ad, which makes it annoying to some, or rather annoying to all people who are not interested in the subject of the ad. E-marketing is superior to traditional marketing in this aspect, as it relies on the concept of smart marketing. The goal of smart marketing is to show the ad to the right person, that is, to show the ad to the person who is interested in it. Smart marketing depends on collecting information about customers and displaying the appropriate ad to each customer, and this reduces The percentage of annoyance from advertising, and thus increases the popularity of your product and company.

The ad display time does not matter 

In traditional advertising, the time of displaying the ad plays in determining the price of the ad. For example, the price per second in a television ad or radio ad during high viewing hours (usually the evening) is much higher than an ad in the middle of the night, where viewing rates are low. In electronic advertising, time is not important, as your ad is placed 24 hours a day, and customers are available 24 hours a day, and this is what makes electronic marketing more effective in targeting a larger number of customers. These are the most important advantages that distinguish electronic advertising from traditional advertising. From these advantages you can deduce the extent of the advantages that electronic marketing has. Whatever the size of the company, the type of product, and the allocated budget, you will find the appropriate option to start advertising online. So what are you waiting for?

Start electronic advertising immediately and open the way for your business towards greater prosperity. #Digital advertising