Facebook Stories ads are cheaper and there are 3 million advertisers using them

Facebook Stories has now reached 500 million daily active users, up from 300 million daily activity reported last September. This is what Facebook recently revealed, which boasts of the increasing number of users of its services, including the Stories feature copied from Snapchat. Zuckerberg says that Stories, along with messaging and small groups, are by far the fastest growing spaces in online communication.

The founder of Facebook had indicated weeks ago that private social networks that would be more private would win the battle in the future. Impressions from Stories ads were the biggest contributor to overall impression growth in Q1 2019. Advertisers are moving towards Stories ads so quickly that their average ad price is declining because they sell for less than News Feed ads.

The company said part of the rapid adoption of Stories ads among advertisers is that the company is actively encouraging marketers to use them. Based on the idea that marketers tend to lag behind consumers, Facebook took the initiative to train its advertisers to use Stories ads. Facebook's efforts to push the Stories format appear to be paying off with users and advertisers, and there is significant and growing success for this type of advertising.

With all the privacy concerns surrounding Facebook lately, it's exciting to see more people using a temporary form of content. On the other hand, one of the most important drivers of the growth of this type of advertising is that it is cheaper compared to video ads and a number of other news feed formats.