Microsoft Ads provides clearer information about ad placements in search results

Microsoft Advertising will now provide clearer insights into where ads appear in Bing search results. To help advertisers better understand where their ads are showing, Microsoft offers multiple metrics that help advertisers understand the positions of their ads in search results. A “top impression” refers to any position in the top section of search results, while an “absolute” top impression means that the ad was the first to appear in the search results.

Microsoft calls these “prominence metrics,” which were previously known as “share of voice,” and they can be viewed. Microsoft confirms that the metrics provided by Microsoft Advertising are, with one exception, almost identical to Google Ads, which offers similar metrics. The exception is the “average position” metric, which Microsoft will continue to include in reporting because of how important it is to users. Google announced in February that it would stop showing topic average within its ad placement metrics, the news coming a few months after it introduced the position metrics that Microsoft Advertising added this week.

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