The importance of electronic marketing

E-marketing uses technology to promote products by transforming virtual markets into tangible and material reality. Marketing is the most important thing in the modern marketing strategy and is nothing but striving to reach the desired goals from the Internet. This has great importance for marketing and many benefits that we will mention in this article in detail so that we can achieve good profits from e-marketing Contents of the topic Toggle The importance of e-marketing Companies that have achieved great success from e-marketing The difference between e-marketing and traditional marketing Disadvantages of e-marketing The importance of e-marketing Continuing the relationship between the buyer The marketer, even after completing the first purchase, is because the buyer forms a relationship with the marketer, and this relationship is established and new products are marketed through special advertising emails, and this helps to repeat the purchase process again.

The seller can sell at all times and is not tied to a specific time or place, and this indicates easy access to the targeted currencies during the targets’ free time. You can learn about the behavior of buyers, and this helps you offer a suitable product to them. This helps in creating a specific portfolio for products and developing services, and this increases the purchase rate. You can reach customers in all places, whether far or near, because e-marketing does not take place in a specific area, but rather occurs in all places.

Electronic marketing is not expensive because if you want to create a store to sell your products, this is considered a very expensive thing because of the expenses, warehouses, display rentals, etc. As for electronic marketing, all of these things do not exist. Companies that have achieved great success from electronic marketing TripAdvisor Company: This company is an American company dedicated to tourism marketing, and its sales in 2014 amounted to about one and a half billion dollars. Amazon Company: It is also an American company that specializes in marketing products in general through the Internet. They are multiple products and not specialized in one product, and their annual sales reached in 2014. 2014 about 89 billion dollars eBay Company: It is also an American company whose income during the year 2014 reached about 18 billion dollars. The difference between electronic marketing and traditional marketing. In traditional marketing, you must preview all of the company’s products, and this is because it needs a large place in order for us to display them. As for electronic marketing, it is very easy to preview the company’s products, because you can display them through the website. Traditional marketing is very expensive compared to electronic marketing, which is lower in cost. Traditional marketing requires the use of the media, newspapers and television, and this costs them greatly financially. However, electronic marketing is through the Internet or advertisements on the Internet, whether free or at a cost, the cost is very small.

Traditional marketing cannot get the product immediately or order it immediately because you must reach customer service first and then order your goods. As for electronic marketing, you can order the product directly through the company’s website. In traditional marketing, you cannot communicate with customers easily, but in electronic marketing, reaching customers is very easy and communicating with them is very easy because you use e-mail to reach them and also other means available through the Internet.

Disadvantages of electronic marketing despite the importance of electronic marketing and its advantages

The long-standing tradition indicates that it has some few drawbacks that many buyers may face. Firstly, deception and fraud. There are many e-marketing sites on the Internet, and many of them were created with the goal of fraud and theft, which is an easy matter. They convince the customer of their credibility and their reliable sources. They create an attractive, professional design that attracts and draws the attention of the buyer. Later, the buyer discovers that the thing he requested did not reach him. These sites are not satisfied with theft and fraud through buying and selling only, but sometimes they give the consumer the illusion that they collect these Money to donate to trusted charitable societies and organizations, by sending mail messages via the e-mail of these organizations and societies. Failure to receive, regardless of the problems resulting from shipping and receiving due to goods that may be replaced or may be damaged, and the buyer must take into account the failure to obtain the product for any reason, as well as his failure to recover his money. If you are unable to obtain your product or the money within 30 days, this means the loss of the product and the money. This is due to several problems, the first of which is fraud and fraud, and possibly due to problems in the submitted request and other matters. Inadequacy of the product: It is possible that you see a product in an attractive form and find that it is an unmissable offer, and then a product comes to you that is completely different from the one you see. Fraudsters are creative in displaying the product in a way that attracts attention, even though they are goods that are not worth a quarter of the price paid for them.

Privacy breach: Sometimes some e-marketing sites request personal data before registering in order to complete the purchase process, and this sometimes reveals your private data to them, and this sometimes exposes you to embezzlement, which is a very disturbing and serious problem. #The importance of electronic marketing #Electronic marketing