Black Friday with the flavor of Inbound Marketing

In principle, do you know why the American market called the beginning of the Christmas shopping season Black Friday? You can search on the Internet and you will answer the question in five minutes, or to make it simpler, I will translate for you what is stated on Wikipedia: “It is the day before the Christmas holiday, when everyone goes shopping at the same time. The stores make huge discounts in celebration of the holidays to start the shopping season, which causes traffic paralysis for cars and even pedestrians. Then he used the term to express the color of the profit numbers that turn from red (loss) to black (BreakEven) and then to the bottom (profits). As is the case with any offline occasion or event, Black Friday moved to the Internet, especially to electronic shopping sites or Ecommerce such as Amazon.com, bestbuy, and Walmart, in addition to international brands in all sectors.

Ok.. Do you know why Souq.com called it White Friday?

frankly; I personally don't know!

I'm almost certain that they don't know either (yet)! I do not attack a particular site in particular, but I always attack imitation, even if it is not blind.. I attack, like any Inbound Marketer, the lack of originality and purpose..

Why is Friday white and not green? Why before the end of the Gregorian year and not before Easter or Eid al-Fitr as well?

Is there a study that says that purchase rates in...

The Arab world rises more in November than its counterpart before Christmas, Eid al-Fitr, or the glorious Resurrection? ..What do we have to do?

The only solution to explain why it is white is that shopping will be online, if there is no crowding in the street and crowding in stores, for example?? Ok, this is a way out of the issue of the name. As for the timing, we will provide you with other reflections.

The goal of this introduction is to clarify the marketing gap and answer the criticism directed at Inbound Marketing: Why do you attack direct marketing and promotional campaigns? Is it cheaper and generates more profits and faster? Are you trying to implement a strategy that may take a long time for the company to reap its first fruits?

Contents of the topic Toggle Historical background on the conflict between Inbound Marketing and Direct Marketing A comparison between Black Friday here and there from the point of view of Inbound Promotions: Remarketing Campaigns: Email Marketing: Historical background on the conflict between Inbound Marketing and Direct Marketing The origin of the conflict between Direct and Inbound is due to two basic factors: The first factor: The failure of some to implement the Inbound marketing strategy or adhere to traditional methods With the principle (what you know is better than what you don't know), this is the same team that does not believe that success is a failed attempt at failure! Let us admit that inbound marketing is a new science in electronic marketing, but it is inevitable due to the continuous change in consumer behavior, which is becoming more aware with the passage of time, and it is a way of life more than specific tools. The origin of marketing is experience because every marketing plan comes in detail according to the company, product, market conditions, and competition.

The second factor: The nature of the work of some companies does not qualify them to use Inbound Marketing. Some people make a mistake - due to their great admiration for the principles of Inbound Marketing - when they say that it is a complete strategy for any type of business. For more details, you can read the article on the application of Inbound Marketing in business or B2B companies. A comparison between Black Friday here and there from Inbound’s point of view. For most stores and companies, Black Friday is a promotional occasion that allows companies to make major discounts in exchange for great purchasing power. You do not only buy holiday clothes, you do not only buy meat, only herring, or Christmas trees only, but you buy many gifts in reality. To your friends, relatives, etc.

This opens the way for many products on the market during the shopping season. White Friday is simply - or superficially - a number of discounts that are already present on the site, collected on one page. A site like Amazon.com has implemented an electronic marketing strategy based on Personalization, Email Marketing, Google Adwords remarketing, and On-Page Pesonalization, which enables it to study consumer behavior on its site and how to serve it in the optimal way and apply Nurturing at the highest level of professionalism through connected products, relevant news, and educational content.

On the other hand, a site like Jumia.com sends you an email saying “We missed you” and leaves you with the intuitive impression that means “We missed your money”! Direct Marketing and Promotion in Inbound Marketing Inbound Marketing - as some claim - does not conflict with direct marketing in any way, and the disagreement between the two stems from the misuse of direct marketing tools and not from the tool itself. We will take Black Friday in particular and Ecommerce sites as an example to clarify the difference between the incorrect use of direct marketing and what it is trying to correct. Inbound Marketing: Promotions or Promotions: Direct Marketing: Promotion depends on an attempt to reach out. Directly to the target customer through advertisements, the most famous of which are television advertisements. Yes, their cost is high for companies, but they are necessary for many companies as a result of market conditions and competition.. Hence the incorrect use of advertisements: companies are now spending huge sums of money on repeating one advertisement 100 times per day for one channel, and each time the added value to the viewer of this advertisement decreases, even if it is a good advertisement. While this money could have been invested in a better way for society and thus the brand.

Inbound Marketing: Using promotion to spread the company’s culture and support trust in the brand as a successful partner for the customer, through advertisements and promotion as social responsibility activities or CSR. The idea of ​​Black Friday and White Friday could have been expressed much better, at least in its timing; To be appropriate for the Arab shopping season, for example, “Eid al-Fitr, Coptic holidays, the beginning of summer, the beginning of winter.” Ok, economically - not religiously - for God’s sake, is Christmas the shopping season in Saudi Arabia?? Remarketing Campaigns: Direct Marketing: You are browsing the E-Commerce website, searching for PlayStation, for example, you take a look and then close the site, and lo and behold, an amount of advertisements for the same Playstation flood your browser for a long time, trying to remind you to buy it!

On the basis that you are an Alzheimer's patient, for example, you make the remarketing tool that Google invented a curse on users, which makes them turn to many things that try to clear cookies, support privacy, and so on. In inbound marketing: You will find that Remarketing Ads are one of the most beautiful tools that enable you to target your customer in another entertaining way and with other products as well. For example: The customer who is interested in PlayStation is a person who loves entertainment and games, is a person who cares about his home and tries to make it a more entertaining place, and so on..

All of these are ideas that enable you to target the same person with other products suitable for him. Believe me, he did not forget the PlayStation, but there are some circumstances that made him not buy the PlayStation from you. Research these circumstances and they will make your marketing plan invincible. (Read about the success story of Booking.com) Email Marketing: Email marketing - so far - is the most effective tool, but this depends on its use. A quick example in direct marketing: Buy a huge database, send all people the same content, wait for a response, open a number of sales opportunities, close some, and reap profits.

In inbound marketing: The previous example is true and some make profits in this way, but inbound marketing believes that the way of thinking that people follow when purchasing is changing, and therefore email marketing is based on permission, personalization, and nurturing, which is something you can learn from Amazon’s success story. Merry Christmas Note: Some of what was mentioned in this article expresses my point of view and has nothing to do with the site’s policy. Some may disagree or may agree with part of what is stated in it, and a difference of opinion does not spoil the Comments issue of #BlackFriday