Advertising on social media is considered one of the most important sources of traffic these days, due to the great popularity enjoyed by these social media sites, in addition to the great accuracy in targeting, because the user’s information and interests are completely known to the user, and this is what makes it the preferred source of traffic for those working in the field of affiliate marketing. For them, it is an unparalleled source of profit and a hen that lays golden eggs. There is no doubt that Facebook is the strongest social network in terms of advertising, as it ranks first in terms of customers’ interest in advertising on it, and the rest of the social networking sites such as LinkedIn, Twitter, Instagram, and others come in second place. However, the presence of these means in second place does not diminish their importance, as many customers make the best use of them and achieve large profits from them. Today's article talks about advertising on the Instagram network. The reason I addressed this network specifically is that I recently noticed an increase in the number of ads that appear in front of the user while browsing his account on this network. So I tried to confirm my observation and search for statistics related to this topic. Indeed, I found a study conducted by the Brandnetwork advertising network. According to this study conducted by the company, it was found that the number of views of its ads on the Instagram network in the month of August was about 50 million views, and in the month of September it was about 100 million views, bringing this number to 670 million views in December!!!
That is, the rate of views increased 13-fold within a period not exceeding five months. This large and sudden increase in the number of views has only one explanation, which is the increase in the number of advertisements that are displayed to the user while browsing his account on Instagram. Usually, when networks increase the number of advertisements that are displayed to the user, they in return reduce the cost of advertising, but this case did not happen with Instagram. All reports indicate that the cost of CPM (cost per 1,000 views) did not decrease despite the increase in the number of advertisements that are displayed to the user. Rather, the cost of advertising was raised. A little more than before. On the other hand, when the Instagram network increases the number of ads, it risks losing its popularity, as the user hates networks that display a lot of ads, which threatens Instagram to lose more users.
If Instagram increases the number of ads without lowering the price, which angers advertisers, and on the other hand increases the number of ads, which angers users, Instagram must find a way to satisfy the user and the advertiser, as the competitors are many, and its adoption of this strategy is completely unjustified. In the near future, reports will appear about the feasibility of the policy that Instagram has followed. We will provide any reports or studies on SEO in Arabic if they appear. #Ads #Affiliate Marketing #Instagram
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