Types of payment methods for electronic advertising and PPC

There are many common terms in the field of e-business in the field of using advertisements through the Internet, so it is important to know those terms that we use or read on an almost daily basis. Pay per event (CPA): which is the value that the advertiser pays for each event that the customer performs (such as: downloading a file, downloading a program... etc.) Cost per click (CPC):

It is the amount agreed upon between the advertiser and the publisher for each click made by the customer. Cost per thousand impressions (CPM): It includes the value that the advertiser pays for every thousand views or impressions made by users.

Clickthrough: This is the actual process of clicking by users on the ad, which leads them to learn more about the details of the ad.

Pay Per View (PPV):

It is an amount of money paid by the advertiser for each view made by users. Pay Per Sale (CPS): This is the amount an advertiser pays for each sale made.

Clickstreams: It is the electronic path that a user or browser takes when moving from one site to another and from one page to another, starting from a specific site. It is often the website of the company or organization that monitors this path.

Types of Pay Per Click (PPC) Ads

Example Ad format The site it can appear Types of pay-per-click (PPC) ads Google YahooBing Text, images Search engine page results Search Facebook Twitter LinkedIn Text, video, images, ad banner Social networks Social networks Google News-related websites Text, ad banners Business websites Mobile networks Google Educational websites, e-commerce websites such as Amazoon.com Ad banners, multimedia, video, images Website content such as news websites Display Source: Stokes (2011).