Display product reviews in your online store in an attractive and useful way for visitors

Online store owners seek to provide the best possible user experience for all store visitors in order to gain customer trust, and thus achieve more sales of the store’s products. Product reviews have become one of the essential parts of

Online store

Whatever type of products he displays. Although some e-store owners are afraid of activating the product evaluation system within the store, the appearance of reviews is one of the important things for the customer, which helps in quickly making the decision to purchase products from the store. Even if there are negative reviews, the customer’s knowledge of them makes him feel completely confident in the fair browsing experience that it provides him. The customer may go to browse the store looking for more products that have better reviews, but in most cases he is very satisfied with the shopping experience.

WooCommerce allows the product evaluation system by default, but it does not look professional and does not meet the needs of customers, which is why in this article we provide a comprehensive presentation of the product evaluation system within WooCommerce, in addition to developing the method of displaying evaluations using other add-ons to achieve a distinctive and attractive appearance for product evaluations within your online store. The importance of showing the evaluation of products within the store. In the world of e-commerce, customers cannot touch the products or examine them completely, and therefore the most powerful factor in making a purchase decision is looking at the evaluations and reviews of the products to determine the decision to purchase or not.

If you are afraid of activating the product evaluation system inside the store, the visitor will often leave the store to search for ratings and reviews of products elsewhere, and he may find the product elsewhere and purchase from it, thus losing this customer and the purchases he was about to make. Do not underestimate the importance of displaying product reviews. Rather, always encourage store customers to leave reviews and interact with them in order to provide visitors with a comfortable and reassuring shopping experience. When customer confidence in your store increases, you will notice a significant increase in sales. Here are the most important benefits of displaying product reviews within the store:

Building trust in the store:

Showing reviews helps build trust between the customer, the store and its products, as hiding reviews inside the online store is one of the most annoying things that causes an increase in the bounce rate of visitors. Therefore, we find all large and international online stores such as Amazon displaying the reviews of all products in a completely clear way, and the customer can also ask questions about the product before purchasing it.

Increase customer interest in the product:

When reviews appear next to the product inside the store, the visitor is fully aware of all the details of the product, even the reviews of previous customers, which contributes to increasing interest in the product, as in the case of positive reviews it will increase the probability of the purchase decision and may speed up its making, and in the case of negative reviews, the customer is likely to buy the product even if he has negative reviews because many online shoppers know that reviews are not always fair, especially if the product offers good value for money, or the visitor may be looking for an alternative product inside the store, and here you must diversify the products. Inside the store to give the visitor complete freedom to browse and choose the most suitable product for him. Sometimes the customer sees what you do not see: activating product reviews within the store is like opening a dialogue or discussion between you and your current customers, as you are likely to benefit greatly even from negative reviews, as they are an indication of the presence of a problem with the product and you must work to fix it or replace the entire product from the store, which always helps you provide the best reassuring and comfortable shopping experience to your customers.

Ratings can be a powerful marketing tool: When you activate reviews within your online store, you may get a lot of positive ratings and reviews that you can use to market your products, as people always buy products that others have tried and gotten good value for money, as you can publish the reviews on your accounts on social media sites, which increases the degree of your customers’ confidence in what you offer them. In the following paragraphs, we will learn about the default method for displaying product reviews on WooCommerce, then we will move to the other method, which is using external add-ons to create an attractive ratings system that provides many options for customers while publishing reviews, such as the ability to upload an image with the rating and other advanced options.

1. Show reviews from the default WooCommerce settings when you log into the WordPress control panel and then go to: WooCommerce < الإعدادات< المنتجات

You will find a default option that activates the appearance of reviews on product pages on the online store: Once you activate reviews and move to the product page, you will notice that a special box appears for adding reviews to the product, where the customer can rate the product on a five-star scale, in addition to the possibility of publishing a written text review: Once the review is published, it begins to appear directly below the product data within the single product page in the Reviews section: In this case, you can control the reviews that customers send, by entering the edit page for any product to find the Reviews tab at the bottom of the page, which contains the reviews and ratings data that Customers have written them, so you can control them, whether by approving, modifying, or deleting them permanently: Another way to view product reviews within your online store is by entering the (Comments) tab from within the WordPress control panel, where all product reviews are also shown in the Comments tab, and through it you can control and manage the reviews:

If you activated ratings like the previous steps but noticed that they do not appear within the store, in this case you can enter the WordPress control panel and go to: Settings < مناقشة ثم قم بتفعيل إمكانية التعليق على المقالات لأن الووردبريس يعامل التقييمات معاملة التعليقات ولذلك يجب اتاحة الفرصة للتعليق لكي تظهر التقييمات داخل المتجر: كما يمكنك كذلك حظر تقييم المنتجات إلا للأشخاص المسجلين بالموقع فقط، بحيث لا يستطيع الزائر العادي أن يقوم بوضع تقييم على المنتج الذي من المحتمل أنه لم يقم بتجربته من الأساس.

You can lock the evaluation to registered members only. From within the same interface, you will find the option to activate evaluations for registered members only: You will also find the email notification option, where you can activate it to receive a message via e-mail to the site owner informing him of the new evaluations that have been added to the products in the store, which helps to quickly respond to customer evaluations and manage them with great efficiency: You can also exclude a product from activating evaluations on it within the store by entering the product editing page, in which you will find the option to activate evaluations within the advanced settings: Thus, we have explained the method of activating evaluations. In the default system available in WooCommerce, as you noticed, it is a very simple evaluation system and does not contain any of the advanced options that help in controlling the appearance and method of displaying evaluations, as the appearance and form of evaluations, in this case, is due to the template used.

In the following paragraphs, we will learn about other WordPress plugins that help add product reviews in a more attractive way that can be modified and customized in various ways to increase customer confidence in the store and gain more product purchases. 2.

Show reviews using WordPress plugins

There are many WordPress plugins that generate reviews within the website, but there are some plugins that are more specialized in dealing with stores in particular, as they provide many options for customizing and displaying reviews in an attractive way within product pages. The Customer Reviews plugin to show product ratings is one of the WordPress plugins that you can install for free and start using to display and customize product reviews within the store in a way that suits you.

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Customer reviews are available in a free version on the WordPress plugin store. You can install and activate them on the site to start using them.

Once the add-on is installed and activated on your online store, notice that the (Reviews) tab appears within the control panel, in which you will find all the reviews that visitors and members have added to the products: Now let us enter the settings tab for reviews that was activated by the add-on in order to customize all the settings and see the features that were not previously available in the default settings of WooCommerce. When you enter the settings tab for the addition, you will find many options for customizing reviews, the most important of which is activating the rating alert or notification after a certain number of days from the completion of the order: In the option (delay sending) in days, you can specify the number of days after which an email alert will be sent to the customer to enter the store and evaluate him based on the initial experience he made, which is the most important procedure that helps encourage customers to place your reviews within the pages of the products they have purchased.

As you noticed, you can also enable ratings on only certain product classifications and not others, or you can make them available on all store classifications so that they are available on all current products as well as those that are added later. Within the same settings page, you will also find the option to enable ratings based on the type of registered member, where you can only limit ratings to members registered as clients or customers within the store through the (Ranks) tab and choosing the member type (Customer).

You will also find on the settings page the option to disable reviews on free products: One of the distinctive options in the addition is the ability to customize the e-mail that reaches the customer several days after purchasing the product with great ease, as you can write the texts that you want to send to the e-mail to encourage the customer to leave his own review on the products that he recently purchased: You can also enter the (Review Attachments) tab to activate the option to upload images with the product review, where you can specify the maximum number of images as well as the maximum size allowed to be uploaded: Now when you visit one of the product pages in your store, you will notice The option to upload and download images with reviews appears: One of the distinctive options also in the (discount review) tab is the ability to specify an automatic discount that will be sent to the customer after he writes a review or evaluation on the products he recently purchased: You can also activate the question and answer option related to the products, so that the customer or visitor is able to ask the questions that are on his mind about the product to make a purchasing decision with full conviction. This very important tab helps in increasing customer confidence in the store, and most international stores activate the question and answer option, most notably the Amazon website. The famous. To activate the (Questions and Answers) option, you can enter the (Questions and Answers) tab and activate the Questions and Answers: Now you will find the appearance of a special tab for questions and answers related to the product, where any visitor can ask questions about the product before purchasing it and get answers: Conclusion

E-commerce is not just some products that we offer for sale and that's it. The visitor or customer must feel that he has entered the right place for shopping, where it will be easy for him to obtain his favorite products in the way that is completely appropriate for him, where he can ask questions about the product and see previous reviews of other customers. Building trust between you and your customers is the strongest bet for building an e-commerce platform that provides the best value to customers, as this helps you get more customers through direct marketing of your store based on the acquired reputation.

Do not neglect negative product reviews and interact with them very positively, as you can improve the product and work to reduce all possible negatives so that the customer is completely satisfied with the shopping experience from the store.