Google is confused between blue and black

The latest news received about Google tests indicates that Google is conducting a new test, as Google is currently testing changing the color of the links that appear in the search results. The traditional color that we are accustomed to and that we are accustomed to using by Google is the color blue. All the links that appear in the search results usually appear in blue. Google is now testing the possibility of replacing the blue color with black. The image below shows you the search results in the traditional blue color that we are accustomed to seeing in the search results: The following image shows you the page for the search results after changing the color to black. The image was taken from the phone of one of the users who The new change in color appeared before them. As is customary, when Google experiments with a new feature, it applies it to a limited number of users before officially approving and launching it. Of course, Google, with this change, is looking to improve the interaction between the user and the search engine. Therefore, it will be very interested in the impression that this color change will leave on the user. So far, the users’ reactions have been negative. The majority of those who saw the new color change expressed their dissatisfaction with this new color and their desire to return to using blue instead of black, which It raises questions about the sustainability of the new color and whether it will see the light or will it remain just a failed experiment. Only time will reveal that. It is known to those who follow Google News that the latter, from time to time, makes an amendment to the page on which the search results appear. Perhaps the most recent amendment was the cancellation of the side advertising bar that we used to see on the search results page. All of these changes aim to raise the quality of interaction between the user and the search engine and thus ensure that Google takes the lead among its fellow search engines. Is this the last amendment that Google will make?

I do not think so, as continuity in success requires continuity in improvement. So let us wait and see the next amendment that Google will present to us soon, and we at SEO in Arabic will be the first to publish it as usual. #GoogleNews