Google launches Google Ads Editor 1.0 and this is its latest feature

Now that AdWords has been redesigned and renamed Google Ads, it's now the editor's turn. The desktop tool for managing and crafting campaign changes has a new look, a new layout, new features, new capabilities, and a new name.

Why should you care?

There are a lot of things you can do now in Google Ads Editor without having to go to the web interface, which will save you time. In version 1.0 of Google Ads Editor, the top navigation bar is smaller than before and there are changes in the interface that make it easier for users to get to grips with the entire platform and service capability more easily. In terms of new functionality, the most eye-catching thing is that if you manage a lot of accounts, you can now easily apply changes across accounts.

Video ads and campaigns in particular, have much more functionality in the editor now, for example there is full support for non-skippable video campaigns, and you can create ads and add calls to action in TrueView in-stream ads. There are five new custom rules available in Google Ads Editor, which helps you further control the platforms and services where you want your ad or your clients' ads to appear. Message extensions are now supported in Editor, and conversion optimization is available for TrueView and display campaigns.

You can target and exclude audiences in Smart Display campaigns and do more with App campaigns in the new Ads Editor. If you are interested in using this editor and downloading it to your device, you can download it from here.