How to choose a name for your startup

Topic Contents Toggle How do you name your startup? A question that many face daily: What are the best solutions? 1-Simple 2-Easily memorable 3-Available How do you name your startup?

A question that many face daily: What are the best solutions? Some entrepreneurs believe that spending time thinking of a suitable name for their startup is just a waste of time, as the name is not at all as important as the project or company itself; Although a successful name will not be able to save a failed company, choosing a name is very important and you cannot ignore it. The appropriate name reduces the gap between the company and the target market, and makes it easier for the audience to reach you and talk about you as well.

Sometimes it gives you more confidence from the audience. I do not advise you here to spend hundreds of hours thinking of a good name for your startup or new project, or even to hire a branding expert to choose a suitable name for thousands of dollars; never. What I advise you to do is spend several hours thinking about the name and receiving initial reactions in order to avoid heartache and future trouble.

But what are the criteria for choosing the appropriate name for a startup company? Well, there are 3 basic elements or criteria: 1-Simple. What makes your company name simple? In principle, the name should be fairly short, and there are several reasons for this, the most important of which are: ease of writing (especially on mobile phones).

It can be easily said and talked about to someone else. It can be easily included in a tweet on Twitter without thinking about the character limit. You can get a suitable logo for it easily.

Examples of this are Uber and Trello. However, your company name does not have to be this short. Based on statistics, the most effective names are 9 letters or less. 2- It can be remembered easily. You need the audience to remember your name easily, and the easier the name is, the more likely it will be remembered without trouble or confusion.

In order to have a name that can be easily remembered, the name must be unambiguous and distinct in one way or another. If the name is common or there are a lot of names like it, the audience will not remember it and even if they try they may remember one of the other similar names. In order to know whether a name can be easily remembered or not, you should test the name because that is the only way as there is no room for guessing.

Write and say the name in different contexts (in email, on the phone, in person in an interview) and see if they get a call or ticket within minutes or over the following days. It may take a lot of effort, but it's worth it. 3-Available I think this point is fairly clear, but many companies and people still make this mistake.

You must make sure that the name is available, and by available I mean: you can easily obtain the legal rights (trademark, etc.) You can reserve the .com domain or even buy it. The last point may seem strange, and you may disagree with me, but I will let the statistics answer you. In one of Paul Graham's articles, the self-made entrepreneur, famous Silicon Valley investor, and founder of the world's leading business incubator, Y Combinator, said that 100% of the top 20 startups within the business incubator own the .Com domain, and 90% of the top 50 do as well.