Starting this week, we'll be rolling out city targeting to Dubai and Abu Dhabi in the UAE to help you reach more customers in local markets with AdWords campaigns. The countries for which AdWords city and region targeting options are available are: CountryZip Code LevelCity LevelNielsen® DMA® (metro area)Region Level Argentina Australia
Austria Belgium Brazil
Bulgaria Canada Chile
China Colombia Croatia
Czech Republic Denmark Egypt
Finland France Germany
hong kong hungary india
Ireland Israel Italy
Japan Macau Malaysia
Mexico Morocco Netherlands
New Zealand Nigeria Norway
Poland Portugal Romania
Russia Saudi Arabia
South Africa
South Korea Spain Sweden
Switzerland Thailand Taiwan
Türkiye Ukraine
UK
United States Vietnam New Cities for Ad Targeting in the UAE AdWords Location targeting helps you tailor your ads towards specific markets, analyze campaigns by market, and optimize your campaigns to achieve a higher ROI.
Now you can move to a more advanced level and improve your AdWords campaign performance at the city level. In campaign settings, you can target Abu Dhabi or Dubai as target locations or exclude one of these cities to reach the rest of the UAE. Here are some steps you can take to optimize your AdWords campaign: Run
Geographic reporting in AdWords or
Analytics report
To determine where users are located and where you are getting the most useful traffic. Adjust your campaign setting: o Run a campaign targeting the top-performing cities and bid more for the keywords in that campaign to maximize ad impressions in those cities. o Try setting up a campaign targeting a region (or territory) with potentially lower bids on the same keywords to capture additional traffic from outside your best-performing cities at a lower cost.
Adjust bids accordingly to optimize for the highest campaign ROI. We hope that with the expansion of targeting cities, advertisers in the UAE will be able to reach their local customers more effectively. Published by: Google AdWords MENA Team #GoogleAdWords
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