Two important updates from Google this week

It seems that this week is full of news and updates for Google. During this week, Google launched two important updates to its algorithm, and the effects of one of them were directly observed on some sites. These effects were evident in the improvement of the ranking of some sites and the decline in the ranking of others. Famous and large sites were subject to a decline in rankings. What are these two updates? Let's learn about them in the next article.

Topic Contents Toggle First Update: Merging Algorithm

Pandas with the basic ranking algorithm in Google. The second update: An update to the basic ranking algorithm. The first update: Merging the Pandas algorithm with the basic ranking algorithm in Google. The first update that Google made was to merge the Pandas algorithm with the basic algorithm responsible for crawling and evaluating sites. In other words, Pandas have become an integral part of Google’s basic algorithm. What concerns you about this topic as a webmaster? In fact, with this merger, Google is sending a clear message to website owners, supervisors, and content publishers. This message is that Google will increase its interest in the quality of the content. Therefore, if you want to improve your site’s ranking, focus on the quality of the content above all else. One of the beautiful phrases issued by Google that most expresses the results of this merger is: content owners shouldn’t ask how many visitors they had on a specific day, but rather how many visitors they helped. That is, content publishers should not focus on the number of visitors coming to their site, but rather on the number of visitors who benefited from their site. That is, you, dear reader, should increase your interest in the quality of the content that you publish. This step by Google is further evidence that content is king.

The second update: An update in the basic ranking algorithm. Many website owners noticed a decline in the ranking of their sites in the past two days, and the ranking of other sites also improved. Of course, suspicions were immediately drawn to the belief that Google had launched the Penguin update, which is expected to be released at the beginning of 2016, but these doubts were not correct. This change in the ranking in the past two days was caused by an update made by Google to its basic ranking algorithm and not the expected Penguin update. The source of this information is tweets launched by both. Zineb Ait Bahajji - Gary Illyes - John Mueller, who are employees of Google. Of course, expectations indicate that the update is related to the Panda algorithm, but this algorithm has become part of the basic ranking algorithm in Google, and therefore we say that the update was made in the basic ranking algorithm in Google. What is striking about the matter is that Google rarely announces an update it is making to its basic algorithm, but this time the announcement has been made, will Google change its policy regarding announcing updates? God knows best.