Google News: Google changes the style of ads displayed in search results

In today's news, we will discuss the update that Google made to the way it displays ads that appear on the search results page, and we will discuss the impact of the recent change in the way ads are displayed on both the average user, the advertiser, and the website owner whose site appears in the search results. First, let us, dear reader, remember what the method of displaying ads was before the last update. Google used to publish its ads in three locations. The first location is in the upper section of the search results and includes three ads. The second location is in the lower section of the search results. The last location is a sidebar in which Google displays an additional group of ads. Note the image below, which shows the ads displayed at the top of the search results as well as the side advertising bar. Advertisements have become limited to the advertisement in the search results and the advertisement at the bottom of the search results, with the possibility of displaying four advertisements at the top of the search results instead of three if the word being searched has high commercial connotations. This update in the method of displaying advertisements will be carried out on Google in all languages and its impact will not be limited to the English language. Impact of the update: For the average user: The sidebar space that was removed will remain reserved for things other than advertisements, such as information that appears when searching for a specific term (Google Knowledge Box), and thus this space will remain occupied with other things.

For advertisers: The value of the ads displayed at the top and bottom of the search results will increase due to the decrease in advertising positions, and therefore it is expected that the price of the ad will increase after the side advertising bar is deleted, which advertisers may not like. For SEO workers: The increase in the number of paid ads means an increase in the number of paid results and a decrease in the number of original results, which requires additional effort from SEO workers to ensure appearance on the first page due to the decrease in the number of original results on the first page.

#Google News #Electronic Marketing #Electronic Marketing